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Our Take on Recent Performance Max Updates: Good, Meh, and How Much They Matter

Olivia Wesel
Olivia Wesel
Aug 21, 2025 7:30:00 AM

Google’s Performance Max (PMax) campaigns continue to evolve. The latest round of updates gives advertisers more tools, insights, and, finally, a bit more control. From a long-awaited ability to use ...

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