JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Rainy-Day SEO: Link-Building

Link-building: still a thing in SEO! Maybe it’s not as influential a factor as it was a decade ago, when black-hat SEOs were still making lots of money with shady link-building practices, but it’s still important in showing E-E-A-T, which is the underpinning of Google’s SEO philosophy in 2024. Even better, you can work on building links anytime, even when you’re waiting for feedback or for some kind of roadblock to clear ...

Techniques for Repurposing Content in Multiple Formats to Reach a Wider Audience

Many content creators put out incredible content only to fall short on the distribution front. One...

Google’s 2024 RSA Updates: A Breakdown

Google announced 3 updates to RSAs to make them even more ‘responsive’ to make ads more relevant...

Rainy-Day SEO: Third-Party Business Profile Optimization

Welcome back to our series on Rainy-Day SEO (otherwise known as the initiatives you can always work...

Rainy-Day SEO: What Is It?

In just about every line of work, it’s easy to get stalled by lack of feedback – from clients,...

How to Work on Constructive Feedback from Your Yearly Review

I like to embrace the new year's fresh start as an opportunity for growth and self-reflection....

LinkedIn’s New Sponsored Articles: What to Know

2024 is already off to a good start for LinkedIn given the launch of a promising new ad type: ...

Competitive Data Now Available in Performance Max Auction Insights

It’s not a game-changer, but it’s a step in the right direction for the black box that is Google’s...

Voice Search Optimization: What Impact Does It Have on 2024 SEO Strategies?

I know what you’re thinking. “We see these posts. Every. Year. Each new year is going to be the year

LinkedIn Introduces Website Actions for Custom Intent Audiences and Conversions

LinkedIn recently rolled out a new tool for creating custom-intent conversions and retargeting...

Living Your Company Values: Keep Your New Year's Resolution

As we get ready for the New Year, I've been thinking about the past year and what I want to tackle...

Mobile Video Ad Creative: 3 Optimization Reminders

We’ve all got a list of creative best practices in our pockets. But with the fast-moving landscape...

How to use Google Search Console for SEO

There are plenty of paid tools out there you can use to power up your SEO campaigns, but one of the...

TikTok Introduces More Nuanced Mobile App Ad Measurement

For all of TikTok’s high engagement levels, the platform has lagged behind more mature competitors...

5 Tips for Job-Seekers: A Recruiter’s Holiday Gift

Even if you're not currently on the job hunt, now is the perfect moment to enhance your resume and...

Google Allows Advertisers to Opt Out of the Search Partner Network Entirely

Google has made plenty of headlines lately for revelations that give advertisers reason to be...

YouTube Shorts: Specific Placements Are on the Way

YouTube is reportedly (finally) testing a pilot program for a select group allowing advertisers to...

SGE Ads Are Inevitable. What Do We Need to Know?

Search generative experience (SGE) is coming to Google – it’s currently in beta and evolving on a...

5 Wacky Ways We’ve Built Morale at JDM

Building team morale is essential for maintaining a positive and productive work environment. High...

TikTok's New HubSpot Integration: What It Means for Lead Gen

We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...