Google Ads Scorecard: A Quick Way to Ensure Account Health

Jonathan Svilar
September 1, 2020

Time and time again we see it: new contacts come to us and don’t really know how to assess the health of their Google Ads account. 

It’s an understandable problem. There is a lot of complexity when it comes to running accounts, and if you’re not in the weeds every day learning new strategies it can be hard to keep up. 

Right now everyone is trying to do more with less, and working on figuring out where it makes sense to invest their money, time, and effort.  For most marketing leaders, it is unclear to them if their Google Ads accounts are set up well or not.  We aim to help you make sense of what’s going on under the hood.

In order to help marketers and marketing leaders self-audit their accounts, we created the SEM Scorecard. It is a simple checklist that should give you a lot of insight into the health of the account. 

The SEM Scorecard should take an hour or two to complete. Each item doesn’t have to be in use for the account to run well, but they are items to consider, and this will give you a decent snapshot of how your account stacks up against well run accounts.

You can download the scorecard here.

Here’s a breakdown of what we cover in the scorecard: