JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

JDM's 2021 Highlights

2021 proved to be a big year for us at Jordan Digital Marketing. We grew in so many ways; from our client roster, to the platforms we manage, to our team size. When the pandemic hit in 2020, we focused on laying the foundation that allowed us to build in 2021. We saw clients scaling advertising budgets and growing exponentially, and even had clients return after pausing operations due to COVID.

Alpha Beta Evolved: The future of Paid Search

The Alpha Beta process has been a best practice for the last decade or more. In the years since,...

Unlock the power of Ad Customizers

Ad customizers can be extremely useful when running campaigns for multiple geos, or for running...

Standing Up Against Racism

Jordan Digital Marketing is taking a break from our blog this week. Why? There are more important...

Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits

We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to...

Advertising in a Down Market

The US, and the rest world for that matter, is currently in the middle of the greatest...

Display Campaigns and Retargeting

We focus on running a dedicated retargeting display campaign and resume using the retargeting...

Message testing philosophy

The goals of any ads are 2 fold:

  1. We want to serve an ad that catches the eye of our end user, and...

SEM Messaging

There are two purposes of an ad:

  1. Get people to click

  2. Get people to take a desired action

Google...

Campaign Naming Conventions

Campaign naming seems like an unimportant, mundane concept, but it’s not.  In order to maintain...

Single keyword ad groups vs small keyword ad groups

Single keyword ad groups (SKAGs) were the standard that we used for years, but with the...

Google Ads evolved, The Alpha-Beta Process has to evolve too

Over the past year, Google Ads has changed more than it had over the past 10 years.  Expanded text...

SEM Account Glossary of Terms

To start off our SEM Key Concepts series, we’re going to cover the basics with a glossary of key...

The remote agency tech stack

Jordan digital marketing is a remote agency focusing on paid acquisition and SEO for funded...

Digital Marketing and The Estonia Approach

The United States has the strongest economy in the world, but we rank 9th in internet speeds and...

Managing uncertainty the most important part of building any remote team

Remote teams are still not the norm, and there is a lot of uncertainty and anxiety built into the...

You Should Register Your Trademarks With Google

“Help! Someone is bidding on my brand terms and using my company’s name in their ads!” The...