Posts by Tyler Jordan
Unlock the power of Ad Customizers

Ad customizers can be extremely useful when running campaigns for multiple geos, or for running similar ad copy for multiple categories.  When running a massive account with thousands of ads, ad customizers allow you to personalize a general ad template without having to build out individual ads for every single ad group.   What...

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Tyler Jordan
June 19, 2020
Standing Up Against Racism

Jordan Digital Marketing is taking a break from our blog this week. Why? There are more important voices that need to be heard right now.  We’re encouraging our staff to take a break from work if needed. If they need time to process current events, grieve, volunteer, or protest we’re offering them additional PTO to do so as...

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Tyler Jordan
June 2, 2020
Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits

We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to officially launch the Paid Media equivalent. We’re lovingly calling it Click Through Reads. CTR? Get it? We’ll be sharing important paid media news and announcements weekly (schedule and news cycle permitting) to make sure we’re all up to...

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Tyler Jordan
April 23, 2020
Advertising in a Down Market

The US, and the rest world for that matter, is currently in the middle of the greatest work-from-home experiment in history.  Millions of Americans are stuck at home and they are searching and scrolling dramatically more than normal. Millions of advertising dollars are also being pulled out of the market, meaning that inventory is...

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Tyler Jordan
March 25, 2020
Display Campaigns and Retargeting

We focus on running a dedicated retargeting display campaign and resume using the retargeting lists in our search campaigns, this is a crucial part of any Google Ads strategy.  For any product or service, retargeting takes on on the role of keeping your product in the consumer's consideration set long term. We create campaigns to...

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Tyler Jordan
November 19, 2019
Message testing philosophy

The goals of any ads are 2 fold: We want to serve an ad that catches the eye of our end user, and get the right kind of users to click We want to get users who are bad fits to self-select by not clicking Our initial testing philosophy for messaging is to determine which type of messaging works best for our product or service, so...

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Tyler Jordan
November 14, 2019
SEM Messaging

There are two purposes of an ad: Get people to click Get people to take a desired action Google ads messaging and creative are becoming more and more important in the overall Google Ads ecosystem.  More has changed on this front since the start of 2019 than in the 10 years prior. Ad changes Expanded text ads or ETAs had included a...

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Tyler Jordan
November 5, 2019
Campaign Naming Conventions

Campaign naming seems like an unimportant, mundane concept, but it’s not.  In order to maintain clean reports and properly run messaging tests at scale, you need to be able to segment out different pieces of your performance in easy and repeatable ways.  We also need a campaign name that makes it easy to filter in the Google Ads...

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Tyler Jordan
October 29, 2019
Single keyword ad groups vs small keyword ad groups

Single keyword ad groups (SKAGs) were the standard that we used for years, but with the introduction of close variants in targeting they have become less relevant.  Since we use the Google Script to make exact match actually act like traditional exact match keywords, we still use single keyword ad groups on Alpha campaigns, so...

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Tyler Jordan
October 22, 2019
Google Ads evolved, The Alpha-Beta Process has to evolve too

Over the past year, Google Ads has changed more than it had over the past 10 years.  Expanded text ads launched with a third headline, and a second description line. Smart bidding has not only become a legitimate option, but has clearly become the heir apparent to CPC.  Dynamic search ads have really turned a corner and become...

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Tyler Jordan
October 15, 2019
SEM Account Glossary of Terms

To start off our SEM Key Concepts series, we’re going to cover the basics with a glossary of key terms every marketer should know. Let’s dive in: General SEM Account Terms Query/search term: This is the actual phrase written into the search engine by the user. “Flights to Jamaica” is a search term or query. Keyword: Marketers bid...

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Tyler Jordan
October 1, 2019
The remote agency tech stack

Jordan digital marketing is a remote agency focusing on paid acquisition and SEO for funded startups focusing on LTV based goals.  We currently have employees scattered around California, and we never intend on having an office, we pride ourselves on being remote first, remote always.  Our hope is that as we grow, we can hire the...

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Tyler Jordan
June 27, 2019
Digital Marketing and The Estonia Approach

The United States has the strongest economy in the world, but we rank 9th in internet speeds and our average download speed is less than half top-ranked Singapore's 154.38 Mbps.  Estonia has one of the best internet systems in the world, despite the former soviet nation being of considerably smaller both in terms of economy and in...

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Tyler Jordan
June 11, 2019
Managing uncertainty the most important part of building any remote team

Remote teams are still not the norm, and there is a lot of uncertainty and anxiety built into the decision to join a remote team.  People are taking a leap of faith when they come to work for any remote company, remember that in order to keep everything in perspective.  Work to manage that uncertainty and add clarity to the...

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Tyler Jordan
May 21, 2019
You Should Register Your Trademarks With Google

“Help! Someone is bidding on my brand terms and using my company’s name in their ads!” The recourse available to you in this situation is entirely dependent on whether your trademark is registered with Google or not. If it isn’t, you should go here and do that as soon as possible! If someone is bidding on your brand terms and you...

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Tyler Jordan
April 25, 2019