Posts in Executive Topics
Facebook Ads Scorecard: Free Audit Tool

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task. Facebook accounts require properly setting up business manager and ads manager accounts, careful organization of campaign names and ad sets, catchy copy, good creative… the list is exhaustive. Keeping all of those elements straight can...

Read More
Jonathan Svilar
September 22, 2020
Google Ads Scorecard: A Quick Way to Ensure Account Health

Time and time again we see it: new contacts come to us and don’t really know how to assess the health of their Google Ads account.  It’s an understandable problem. There is a lot of complexity when it comes to running accounts, and if you’re not in the weeds every day learning new strategies it can be hard to keep up.  Right now...

Read More
Jonathan Svilar
September 1, 2020
Facebook Special Ad Categories for Fintech Companies

In response to issues Facebook has faced with advertiser discrimination, they released Special Ad Categories at then end of 2019. If you are running any ads from the U.S. or targeting the U.S. that fall within the categories of credit, employment, or housing ads, you must tell Facebook that your ads fall into one of these...

Read More
Gina Race
July 14, 2020
B2B Paid Advertising Best Practices

Advertising for a business product or service is much different than a consumer product or service. B2B products often have higher prices, longer sales cycle, and multiple decision makers. Before getting started with B2B ads, it’s important to remember paid advertising is not a magic bullet. The product has to work well and...

Read More
Gina Race
July 7, 2020
Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits

We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to officially launch the Paid Media equivalent. We’re lovingly calling it Click Through Reads. CTR? Get it? We’ll be sharing important paid media news and announcements weekly (schedule and news cycle permitting) to make sure we’re all up to...

Read More
Tyler Jordan
April 23, 2020
Don't Waste Your Digital Marketing Budget

An Essential Three-Step Checklist for New Online Marketers and Small Businesses Creating your first digital marketing campaigns can be tedious and time consuming, but more than anything it can be terrifying. The moment you flip your campaigns live, money begins to flow out of your pocket. If you are not careful, you can spend it...

Read More
Johanna Gumbrill
April 1, 2020
Advertising in a Down Market

The US, and the rest world for that matter, is currently in the middle of the greatest work-from-home experiment in history.  Millions of Americans are stuck at home and they are searching and scrolling dramatically more than normal. Millions of advertising dollars are also being pulled out of the market, meaning that inventory is...

Read More
Tyler Jordan
March 25, 2020
How to Succeed in This Time of Crisis

These are clearly exceptional times. With the spread of the Covid-19, those of us in the technology sector are staying home to work in numbers never before seen. The economy is slowing and people are starting to panic. In light of that, it’s important to remember what Henry Ford once said: "When everything seems to be going...

Read More
Jonathan Svilar
March 18, 2020
How We're Changing Our Content Plan, and Why You Should Too

Over the years I’ve written, sourced, and edited a lot of blog content. The most important thing I’ve learned is that you have to have a clear goal in mind for your content. Who do you want it to reach? What are they interested in?  What value are you offering them? What kind of decisions is that person making that they could use...

Read More
Jonathan Svilar
August 15, 2019
The remote agency tech stack

Jordan digital marketing is a remote agency focusing on paid acquisition and SEO for funded startups focusing on LTV based goals.  We currently have employees scattered around California, and we never intend on having an office, we pride ourselves on being remote first, remote always.  Our hope is that as we grow, we can hire the...

Read More
Tyler Jordan
June 27, 2019
Digital Marketing and The Estonia Approach

The United States has the strongest economy in the world, but we rank 9th in internet speeds and our average download speed is less than half top-ranked Singapore's 154.38 Mbps.  Estonia has one of the best internet systems in the world, despite the former soviet nation being of considerably smaller both in terms of economy and in...

Read More
Tyler Jordan
June 11, 2019
How We Train PPC Experts

At Jordan Digital Marketing, we’re always keen on sharing knowledge with one another and developing our skills as broadly as we can. We’re also a fully remote agency, which means we can’t easily sit down side by side to train each other on new tasks. So how do we do it? Read on: Our System Our training method has specific steps we...

Read More
Jonathan Svilar
June 6, 2019
How Two Non-Recruiters Built a Recruiting Process

We talked a bit about what we learned making our first remote hire, but one thing we didn’t talk much about was how we developed our recruiting process. We had a couple of small stumbles along the way, but considering our lack of experience with the recruiting process. Without further ado: here’s how we built our process. The Plan...

Read More
Jonathan Svilar
May 28, 2019
What We Learned From Making our First Remote Hire

Remote work can be difficult, and growing a remote team definitely has its challenges. We made our first remote hire a few months ago and there was a definite learning curve. We made some mistakes, but since we took a lot of time to prepare before releasing our job description and job mission we’re extremely happy with our...

Read More
Jonathan Svilar
April 30, 2019
You Should Register Your Trademarks With Google

“Help! Someone is bidding on my brand terms and using my company’s name in their ads!” The recourse available to you in this situation is entirely dependent on whether your trademark is registered with Google or not. If it isn’t, you should go here and do that as soon as possible! If someone is bidding on your brand terms and you...

Read More
Tyler Jordan
April 25, 2019