Don't Waste Your Digital Marketing Budget

Johanna Gumbrill
April 1, 2020

An Essential Three-Step Checklist for New Online Marketers and Small Businesses

Creating your first digital marketing campaigns can be tedious and time consuming, but more than anything it can be terrifying. The moment you flip your campaigns live, money begins to flow out of your pocket. If you are not careful, you can spend it too quickly or without a return. 

This is why we put together a list of the most important settings to check and consider prior to launching your program. Protect your budget and give your business the best chance of success by going through this checklist before you turn campaigns on.

If you’re already running campaigns, go through this list to see if there are any areas you can reduce wasted spend.

Network Settings

Google Search campaigns are built with an opt-out style for their networks. For a majority of marketers, it is best to initially launch on just the Search Network, and opt out of Google Search Partners as well as the Display Network.