JDM Blog

The SEO community is buzzing after a potential Google algorithm update this week. We really are...

Test paralysis. So many teams I’ve worked with have suffered from this problem. They simply...

Big week for SEO news, with Verizon entering the search engine market, and the January 2020 core...

Backlink Breaker is back! Took a bit of an extended holiday vacation due to the birth of my...

There’s a short answer and a long answer to the question, “Should I blog for my business?” The...

You might need to perform a Facebook Ads audit for a potential new client you’re trying to win...

If you own a business and are having a person or agency manage your Facebook ads account, here is...

The Wall Street Journal wrote an incredibly stupid, and outright false article about Google and...

Run to your computer and check your accounts now! Amazon, which is notorious for not announcing...

We focus on running a dedicated retargeting display campaign and resume using the retargeting...

Authenticity is an increasingly valuable asset. For SEO, writing, marketing... everything. You...

The goals of any ads are 2 fold:

1. We want to serve an ad that catches the eye of our end user,...

I’m back! 

Honestly, it’s been a struggle to keep up on this every week since as we've added more...

A World of Pending Automation

Automation. Smart Campaigns. These are things that we as digital...

There are two purposes of an ad:

1. Get people to click

2. Get people to take a desired action

Google...

Campaign naming seems like an unimportant, mundane concept, but it’s not. In order to maintain...

I studied politics in college. I wanted to change the world. I believed that if I could master the...

Single keyword ad groups (SKAGs) were the standard that we used for years, but with the...

Over the past few years, Google Ads has changed more than it had over the past 10 years. Expanded...

I’m back! Need to take a few weeks off the SEO news beat to focus on client work. Our little...