Hello Click-Through-Readers! Have you seen the updates to Instagram? My DMs are much more colorful, but the update goes beyond color changes. The test is part of a larger initiative to merge Instagram DMs and Facebook Messenger. We cover this as a top story this week. In other stories we discuss new travel SERP results for Google to help with COVID-19 travel, Google Shopping updates for brands selling in multiple countries, Customer Match syncing with Zapier, and give a preview of new Google 3D immersive ads (they are SO cool!).
Utilizing this attribute is optional, but it allows you to override the additional countries of sale set when you submit your product data at the product level.
Instagram DMs and Facebook Messenger Merging
Facebook recently rolled out a test to some Instagram users to offer an updated direct messaging experience. This is still early in the process, but the goal is to connect messaging between Instagram, Facebook, and WhatsApp to let people communicate across different platforms.
It’s more important than ever to have an ad that catches your audience’s attention, and what better way to do that than with 3D ads? Google is allowing advertisers to create immersive, engaging ad experiences on Display and Video 360 with a 3D ad format called Swirl.