Posts in Click Through Reads (2)
Click Through Reads #19: Facebook Redesign, Google Performance Planner, and Microsoft Editor Updates

Welcome to another week of Click Through Reads! There are more designs happening, this week it’s the Facebook mobile app that is getting a redesign. There are two main features that are getting a big focus, we cover that as a main story today. We also cover IG direct conversation updates, new Google performance planner features,...

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Johanna Gumbrill
August 27, 2020
Click Through Reads #17: Instagram DM changes, Google Shopping Updates, and Customer Match Syncing

Hello Click-Through-Readers! Have you seen the updates to Instagram? My DMs are much more colorful, but the update goes beyond color changes. The test is part of a larger initiative to merge Instagram DMs and Facebook Messenger. We cover this as a top story this week. In other stories we discuss new travel SERP results for Google...

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Johanna Gumbrill
August 20, 2020
Click Through Reads #17: TikTok Ban, Google Customer Match lists, and Google App Install Updates

Hello Click-Through-Readers! How many of you had to console your pre-teen/teenagers this weekend after the TikTok ban announcement? I am raising my hand.  While the ban does not take effect till September, there is a chance that it might not happen if an American company purchases it. Right now Microsoft and one other company are...

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Johanna Gumbrill
August 13, 2020
Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses

Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google is testing blowing up the first ad headline and it dramatically changes the look of things. We cover this in our top story this week. I believe if this sticks there will be much to learn about the importance of how we write first...

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Johanna Gumbrill
August 6, 2020
Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is going in 2020 but this is the last PSL-free month of the year so live it up (while maintaining 6+ feet of distance!). Q3 is in full swing, and major retailers like Target and Walmart have announced they will not be having in-store Black...

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Johanna Gumbrill
July 30, 2020
Click Through Reads #13: TikTok and Facebook Political Ads

Hello Click-Through-Readers! This week we are going there with an article about TikTok advertising, but don’t worry I won’t share any awkward dance videos. Also, in case you live under a rock you probably know that this is a presidential election year - meaning social media feeds are about to get blown up with political ads. Our...

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Johanna Gumbrill
July 16, 2020
Click Through Reads #12: old bidding strategies are being phased out

Hey Click-Through-Readers! You have survived half of 2020 and are taking the time to read our news recap - I am honored to share it with you. Thank you! One of the notable stories this week is a startup accelerator program by Google that is designed for women-founded startups. We share the details and have a link for your business...

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Johanna Gumbrill
July 9, 2020
Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings

Happy almost three day weekend Click-Through-Readers! The fireworks in my city have been canceled, which is great news for my two golden retrievers and all the neighborhood dogs. They might not have noise-induced anxiety this weekend, but I will still be dressing them up in red, white, and blue bandanas and forcing them to take...

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Johanna Gumbrill
July 2, 2020
Click Through Reads #10: Google Keen and Google Ad Credit

Welcome to another week of news! We are starting off with some extra good stuff - free ad credits! COVID ad credits officially started rolling out in Google Ads accounts last week. We’ve seen credit amounts range from $300 to $1,000. Those credits expire at the end of 2020, so if you aren’t currently running ads make sure to check...

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Johanna Gumbrill
June 26, 2020
Click Through Reads #9: Slowly Reopening and Google Targeting Options

Welcome Click-Through-Readers to another week of marketing news. As businesses continue to open up slowly, there are more areas popping up where I am seeing permanent changes from both COVID-19 and Black Lives Matter. I would argue that the tables at restaurants have never been cleaner, being sanitized before being seated. A...

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Johanna Gumbrill
June 18, 2020
Click Through Reads #8: 2 weeks of news edition

Hello Click-Through-Readers. We took a week off from publishing to create room for more important voices. This week is a double stack of news for both weeks. We strive to continue being a source of paid marketing news to help you with ‘what you need to know’ for work and business.  Here is the news for the weeks of 6/1/2020 and...

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Johanna Gumbrill
June 11, 2020
Click Through Reads #6: Retail Business Edition

Hey Click Through Readers! The news this week is filled with updates and opportunities for retail businesses. As online shopping continues to thrive in the time of COVID-19, platforms are evolving to enhance the consumer and marketer experiences. I think it’s crazy how many ads I am seeing for out of stock products lately. One,...

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Johanna Gumbrill
May 28, 2020
Click Through Reads #5: Avoiding the Burnout

Hello Click Through Readers! How is everyone doing? Did you remember that Monday is a holiday? Be sure to move your meetings! I think it’s fair to say, even as a regular full-time remote employee, that the last few months have been more draining than usual. There are lots of reasons why - for me personally I went back to back...

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Johanna Gumbrill
May 21, 2020
Click Through Reads #4: Helping Local Businesses

Signs of Spring are everywhere (unless you live in the North East) and as the flowers are blooming, shops and businesses are slowly starting to open up. I can’t wait to go pick up my favorite foods from some of the restaurants in my town that were completely closed during the shutdown. While it might not be the same as being...

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Johanna Gumbrill
May 14, 2020
Click Through Reads #3: New Facebook and LinkedIn Features

Welcome to another week of Click Through Reads! This week is all about the new new. New Facebook reporting, new LinkedIn targeting, new Facebook ad placements.  New is something I wish there was more of when it came to entertainment options in my quarantine life. Have you seen the popular shows on Netflix lately? Tiger King I can...

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Johanna Gumbrill
May 7, 2020
Click Through Reads #2: More COVID-19 Updates and Opportunities

Here we are, the second week of Click Through Reads. A majority of you are probably reading this while wearing your “nice” loungewear, you know the stuff with no holes or stains that is good enough to socially distance at the grocery store and/or take video calls in.  While we continue to fight for quiet rooms in our residences to...

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Johanna Gumbrill
April 30, 2020
Click Through Reads #1: Contextual Targeting and Covid-19 Ad Credits

We’ve been at it with our indelible Backlink Breaker series for awhile, and we’ve decided to officially launch the Paid Media equivalent. We’re lovingly calling it Click Through Reads. CTR? Get it? We’ll be sharing important paid media news and announcements weekly (schedule and news cycle permitting) to make sure we’re all up to...

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Tyler Jordan
April 23, 2020