Marketing Strategies,

Paid Search

Interest-Based Advertising: What a Positive Post-Cookie Test from Google Signifies

Bryan Locke
May 18, 2023 12:23:08 PM

In April 2023, Google released the results of a test that compared the results of privacy-friendly interest-based advertising with advertising that leaned on endangered third-party cookies.

Articles aboutMarketing Strategies (2)

May 18, 2023 12:23:08 PM

Interest-Based Advertising: What a Positive Post-Cookie Test from Google Signifies

May 4, 2023 12:25:14 PM

Google’s Standard Shopping Structures: 3 Campaign Structuring Strategies

May 2, 2023 8:15:19 AM

2023 Google Shopping Ads: Performance Max vs. Standard Shopping

Apr 25, 2023 12:49:02 PM

4 Critical Considerations Before Scaling Google Ads Internationally

Apr 20, 2023 1:12:06 PM

UTM Tracking in HubSpot for Google, LinkedIn & Facebook

Apr 18, 2023 12:17:46 PM

UTM Parameters: A Glossary of Terms

Apr 13, 2023 1:13:56 PM

Put Digital PR into Action with Link-Building & SEO

Apr 12, 2023 12:54:44 PM

3 Common Options to Track Form Submissions in GTM

Apr 6, 2023 12:19:01 PM

How to Research Competitors’ Ads on Facebook & LinkedIn

Apr 4, 2023 9:22:09 AM

LinkedIn Expands Podcast Offering

Mar 28, 2023 10:34:49 AM

Investing in SEO? Let’s Talk about UX

Mar 21, 2023 9:10:00 AM

5 Under-the-Radar ChatGPT Use Cases in Marketing

Mar 16, 2023 1:36:23 PM

ChatGPT: The 5 Most Important Caveats

Mar 14, 2023 10:50:03 AM

5 Ways to Use ChatGPT for Keyword Research

Mar 7, 2023 9:17:10 AM

7 Tips for Creating an Effective Marketing Meeting Agenda

Feb 28, 2023 8:23:19 AM

3 Quick QA Checks to Dial in Your B2B Mobile Ads

Feb 21, 2023 11:56:14 AM

Structured Data & ChatGPT: A Faster Way to Stand out in SERPs

Feb 14, 2023 10:06:20 AM

Multi-Channel Marketing with Microsoft Ads - Another Play for Market Share

Feb 9, 2023 8:55:59 AM

4 Creative Facebook Audience-Building Strategies

Feb 7, 2023 12:29:06 PM

The JDM Approach to Keyword Research