Posts in Marketing Strategies (2)
How We're Changing Our Content Plan, and Why You Should Too

Over the years I’ve written, sourced, and edited a lot of blog content. The most important thing I’ve learned is that you have to have a clear goal in mind for your content. Who do you want it to reach? What are they interested in?  What value are you offering them? What kind of decisions is that person making that they could use...

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Jonathan Svilar
August 15, 2019
The remote agency tech stack

Jordan digital marketing is a remote agency focusing on paid acquisition and SEO for funded startups focusing on LTV based goals.  We currently have employees scattered around California, and we never intend on having an office, we pride ourselves on being remote first, remote always.  Our hope is that as we grow, we can hire the...

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Tyler Jordan
June 27, 2019
Digital Marketing and The Estonia Approach

The United States has the strongest economy in the world, but we rank 9th in internet speeds and our average download speed is less than half top-ranked Singapore's 154.38 Mbps.  Estonia has one of the best internet systems in the world, despite the former soviet nation being of considerably smaller both in terms of economy and in...

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Tyler Jordan
June 11, 2019
Managing uncertainty the most important part of building any remote team

Remote teams are still not the norm, and there is a lot of uncertainty and anxiety built into the decision to join a remote team.  People are taking a leap of faith when they come to work for any remote company, remember that in order to keep everything in perspective.  Work to manage that uncertainty and add clarity to the...

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Tyler Jordan
May 21, 2019
You Should Register Your Trademarks With Google

“Help! Someone is bidding on my brand terms and using my company’s name in their ads!” The recourse available to you in this situation is entirely dependent on whether your trademark is registered with Google or not. If it isn’t, you should go here and do that as soon as possible! If someone is bidding on your brand terms and you...

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Tyler Jordan
April 25, 2019
Google AdWords Ad Extensions Explained

Ad Extensions, at their core, are additional text that help give more information to Google users that are served your ad. It’s universally accepted that taking up more real estate on the SERPs is a good idea, so running Ad Extensions should be a no brainer, right? There are a few general things you should keep in mind when using...

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Jonathan Svilar
April 23, 2019
Essential SEM Excel Skills

Excel is a crucial part of any Paid Marketer’s arsenal. In this post, we’re going to give a quick rundown of the essential skills any marketer should have when using Excel. Let’s dive in: Calculations with functions

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Claire Forgan
April 16, 2019
Jordan Digital Marketing: A Different Kind of Digital Marketing Agency

Digital Marketing Agencies are not a one-size-fits-all industry any more. The big guys are expensive and so bogged down in process that the experience of working with them can seem impersonal. Ever meet with a VP at a big agency, get sold on their plan, only to never see them again? Smaller outfits often don’t have the experience...

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Jonathan Svilar
January 2, 2019