JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Marketing Strategies (2)

4 Critical Considerations Before Scaling Google Ads Internationally

Scaling to new geos can provide your business with larger volume and lower-cost leads/sales. This...

UTM Tracking in HubSpot for Google, LinkedIn & Facebook

UTM tracking is one of the most important initiatives of marketing analytics, particularly when...

UTM Parameters: A Glossary of Terms

Ah, UTM parameters, the mighty URL code structure that provides the basis for performance marketing...

Put Digital PR into Action with Link-Building & SEO

The landscape of SEO and link-building is always changing, and building high-quality links has...

3 Common Options to Track Form Submissions in GTM

Let’s face it, Google Tag Manager can be a beast. But it’s also an empowering tool for advertisers,...

How to Research Competitors’ Ads on Facebook & LinkedIn

Knowing what your competitors are up to in the realm of social advertising can give you inspiration...

LinkedIn Expands Podcast Offering

Podcasts continue to grow in popularity, with regular listener numbers almost doubling in the past...

Investing in SEO? Let’s Talk about UX

Let’s hit pause on ChatGPT and its potential fallout in the SEO industry for a second. Whether or...

5 Under-the-Radar ChatGPT Use Cases in Marketing

The race is on for marketers to find ways to use ChatGPT to give their campaigns a leg up.

ChatGPT: The 5 Most Important Caveats

Almost every marketing practitioner I know is racing to figure out the best way to leverage ChatGPT...

5 Ways to Use ChatGPT for Keyword Research

You can barely go to your favorite coffeeshop these days without overhearing conversations about...

7 Tips for Creating an Effective Marketing Meeting Agenda

More than just a bulleted list of discussion points, agendas are the crux of a productive marketing...

3 Quick QA Checks to Dial in Your B2B Mobile Ads

B2B Marketing is experiencing a shift in how users purchase products online. 2023 will be the first...

Structured Data & ChatGPT: A Faster Way to Stand out in SERPs

A few months ago, I wrote about schema markup and the importance it’s gaining in the SEO world....

Multi-Channel Marketing with Microsoft Ads - Another Play for Market Share

Over the course of the past year, Microsoft has been conducting studies in their ad platform to...

4 Creative Facebook Audience-Building Strategies

One of the key ingredients to any successful campaign is the ability to reach the right people....

The JDM Approach to Keyword Research

Google’s emphasis on keywords has taken some twists and turns over the years with updates like...

4 Ways to Leverage Google Ads Offline Conversion Data

Offline conversion data can provide valuable insights into the effectiveness of your Google Ads...

How to Set up Google App Campaigns

Google App campaigns (previously known as Universal App Campaigns or UAC) allow you to promote...

The 3-Step Process to Dial in Creative for Your Audiences

Whether you’re advertising on Instagram, TikTok, Pinterest, Snapchat, LinkedIn, programmatic, the...