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Marketing Strategies,
Paid Search

2023 Google Shopping Ads: Performance Max vs. Standard Shopping

Natalie Hanson
Natalie Hanson
May 2, 2023 8:15:19 AM

Advocates of Google’s old Smart Shopping and Local Shopping campaigns are dealing with a streamlined (read: downsized) set of options for advertising their products on Google. In 2023, you have two ...

Posts about Marketing Strategies (2)

Marketing Strategies, Paid Search

4 Critical Considerations Before Scaling Google Ads Internationally

Facebook Advertising, Marketing Strategies, Paid Search, Social Advertising, LinkedIn, GA4

UTM Tracking in HubSpot for Google, LinkedIn & Facebook

Brittani Harris •Apr 20, 2023 1:12:06 PM
Marketing Strategies, Paid Search, GA4

UTM Parameters: A Glossary of Terms

Brittani Harris •Apr 18, 2023 12:17:46 PM
Marketing Strategies, SEO

Put Digital PR into Action with Link-Building & SEO

Kelly Ayres •Apr 13, 2023 1:13:56 PM
Marketing Strategies, Paid Search, GA4

3 Common Options to Track Form Submissions in GTM

Facebook Advertising, Marketing Strategies, Paid Search, Social Advertising, LinkedIn

How to Research Competitors’ Ads on Facebook & LinkedIn

Marketing Strategies, Social Advertising, LinkedIn

LinkedIn Expands Podcast Offering

Marketing Strategies, SEO, GA4

Investing in SEO? Let’s Talk about UX

Gabrielle Hopper •Mar 28, 2023 10:34:49 AM
Marketing Strategies, SEO

5 Under-the-Radar ChatGPT Use Cases in Marketing

Kelly Ayres •Mar 21, 2023 9:10:00 AM
Marketing Strategies, Paid Search, SEO

ChatGPT: The 5 Most Important Caveats

Kelly Ayres •Mar 16, 2023 1:36:23 PM
Marketing Strategies, SEO

5 Ways to Use ChatGPT for Keyword Research

Kelly Ayres •Mar 14, 2023 10:50:03 AM
Marketing Strategies, General

7 Tips for Creating an Effective Marketing Meeting Agenda

Olivia Wesel •Mar 7, 2023 9:17:10 AM
Marketing Strategies, Paid Search

3 Quick QA Checks to Dial in Your B2B Mobile Ads

Shelby Hedges •Feb 28, 2023 8:23:19 AM
Marketing Strategies, SEO

Structured Data & ChatGPT: A Faster Way to Stand out in SERPs

Marketing Strategies, Paid Search

Multi-Channel Marketing with Microsoft Ads - Another Play for Market Share

Facebook Advertising, Marketing Strategies, Paid Search, GA4

4 Creative Facebook Audience-Building Strategies

Marketing Strategies, SEO

The JDM Approach to Keyword Research

Marketing Strategies, Paid Search

4 Ways to Leverage Google Ads Offline Conversion Data

Brittani Harris •Feb 1, 2023 12:16:00 PM
Marketing Strategies, Paid Search

How to Set up Google App Campaigns

Facebook Advertising, Marketing Strategies, Paid Search, Social Advertising

The 3-Step Process to Dial in Creative for Your Audiences

Marketing Strategies, SEO

SEO Trends Heading into 2023

Kelly Ayres •Jan 4, 2023 1:02:14 PM