Google Ads Editor 2.10: Creative Tools, AI Enhancements & Deep Linking
Google has just rolled out a new version of Google Ads Editor (GAE), packed with updates including...
Paid Search
AI Overviews Ads: Their Impact on Client Accounts in 1H 2025
As ads in AI Overviews (AIO) become more prevalent, it’s critical that advertisers monitor...
LinkedIn Introduces First Impression Ads: What to Know
LinkedIn just rolled out a promising update that B2B advertisers should have on their radar: First...
Google Lowers Customer Match Threshold: What It Means
Google just rolled out a major update that could quietly make a big impact, especially for B2B and...
Performance Max and Demand Gen’s Helpful Updates: Here’s What to Know
It’s no secret that Google has slowly been peeling back the curtain on its most opaque campaign...
Google Just Improved First-Party Data and App Tracking — Here’s What We’re Watching
Earlier this month, Google dropped a handful of new updates aimed at helping advertisers get more...
Bing Ads: 2025 Updates You Should Know
If you haven’t checked in on Microsoft Ads (a.k.a. Bing) in a while, you’re not alone—but this is...
Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases
Meta’s Advantage+ suite continues to evolve, and Q1 2025 has brought a flurry of updates that...
Meta Wants You to Connect Them with GA - Now What?
Meta is making moves again—this time, encouraging advertisers to integrate Google Analytics (GA4)...
Advantage+ Updates: What’s New in 2025?
Meta has rolled out new AI-powered tools in Ads Manager designed to streamline campaign setup,...
The State of Outbound Marketing for B2B SaaS in 2025
As we step into 2025, the landscape of outbound marketing for B2B SaaS companies has been reshaped...
3 Creative Testing Best Practices for 2025
As digital advertising moves more and more toward algo-based bidding and targeting, creative...
What's Trending with B2B Creative in 2025
The landscape of B2B advertising is evolving rapidly, and 2025 is shaping up to be the year where...
Early-2025 Google Ads Updates Roundup: What You Need to Know
Google has been making big changes to its advertising platform – which isn’t new, but the rate of...
Google's New Demand Gen Campaign Updates: Learn to Leverage Added Controls
Google has announced several updates to Demand Gen campaigns, and for once, these updates actually...
PMax’s API Exclusions: What to Know
Google’s Performance Max (PMax) campaigns have long faced criticism for their “black box” nature,...
How to Leverage the Rise of Video on LinkedIn
Video content is thriving on LinkedIn, and if you’re not already leaning into this trend, you’re...
Maximizing PMax in 2025: Key Updates, Insights, and Recommendations
Google Ads’ Performance Max (PMax) campaigns have undergone a series of impactful updates over the...
A Guide to LinkedIn Thought Leader Ads
LinkedIn’s Thought Leader Ads (TLAs) are transforming how brands engage with audiences. By...
Tips for Ad Copy Testing in Today's Google Ads Landscape
Ad copy testing is more critical than ever in Google Ads, especially with the shift towards more...