JDM Blog

Covering the latest SEO, SEM, Paid Social and Content Marketing news

Writing Ad Copy for Adwords: The Technical Process

For the final post in our Google Ads 101 series, we’re going to cover our technical process for writing and uploading new ad copy. Check it out: Why? TEST NEW ADS. JDM improves account performance by testing new ads. How? 1. Write ad copy 2. Client approval 2. Build out the ads with existing keywords Skills 1. Excel concatenate function 2. Excel text to column feature 3. Excel calculation functions 4. Create a pivot ...

How to Build Keywords and New Ads

Today we’re going to tackle one of the fundamental tasks in running AdWords accounts: building...

How To Peform a Low Search Volume (LSV) Keyword Removal

Next up on our Google Ads 101 series: how to perform a Low Search Volume Keyword Removal. Let’s...

How to Perform a Callout Extension Analysis

Today we’re covering an important part of our Ad Words Reporting 101 series: How to Perform a...

How to Perform a Placement Analysis

In the next installment of our Ad Words Reporting 101 series: How to Perform a Placement Analysis....

How to Perform a Sitelinks Extension Analysis

Today we’re covering an important part of our Ad Words Reporting 101 series: How to Perform a...

How to Run a Geo Analysis

Next up on our Ad Words Reporting 101 series: how to run a Geo Analysis. It’s important to run a...

How to Run a Device Analysis

Next up on our Ad Words Reporting 101 series: Device Analysis! These reports can be handy when...

How to Adjust Bids in Google Ads

This week we’ll get into the nitty gritty of account management: adjusting bids in Google Ads. Our...

How to Run an Effective Ad Test Analysis

Next up in our Ad Words Reporting 101 series: How to Run an Effective Ad Test Analysis! This is an...

How to Perform Hour of Day & Day of Week Analyses

In our next installment of our Ad Words Reporting 101 series, we’re covering Hour of Day and Day...

How to Perform a Negative Keyword Scrub

 

Essential SEM Excel Skills

Excel is a crucial part of any Paid Marketer’s arsenal. In this post, we’re going to give a quick...