Posts by Claire Forgan
Writing Ad Copy for Adwords: The Technical Process

For the final post in our Google Ads 101 series, we’re going to cover our technical process for writing and uploading new ad copy. Check it out: Why? TEST NEW ADS. JDM improves account performance by testing new ads. How? 1. Write ad copy 2. Client approval 2. Build out the ads with existing keywords Skills 1. Excel concatenate...

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Claire Forgan
August 8, 2019
How to Build Keywords and New Ads

Today we’re going to tackle one of the fundamental tasks in running AdWords accounts: building keywords and new ads. Our process covers how to do this in bulk, for campaigns that are already running. Let’s dive in! Why? INCREASE TRAFFIC. As JDM creates new keywords, client ads are shown to more potential customers. The goal is not...

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Claire Forgan
August 1, 2019
How To Peform a Low Search Volume (LSV) Keyword Removal

Next up on our Google Ads 101 series: how to perform a Low Search Volume Keyword Removal. Let’s dive in! Why? REMOVE INEFFICIENT KEYWORDS. JDM deletes low search volume keywords because they are not beneficial to the account. How? 1. Download a keywords report 2. Isolate low search volume keywords End product:

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Claire Forgan
July 25, 2019
How to Perform a Callout Extension Analysis

Today we’re covering an important part of our Ad Words Reporting 101 series: How to Perform a Callout Extension Analysis. Let’s dive in! Why? INFORM. Keep clients up to date on which ad extensions are performing best and worst. DECIDE. Determine action plans based on observations. OPTIMIZE. Ultimately optimize account performance....

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Claire Forgan
July 16, 2019
How to Perform a Placement Analysis

In the next installment of our Ad Words Reporting 101 series: How to Perform a Placement Analysis. Let’s dive in! Why? INFORM. Keep clients up to date on where their ads are performing best and worst. DECIDE. Observe which are most and least successful and determine action plans. OPTIMIZE. Ultimately optimize account performance....

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Claire Forgan
July 11, 2019
How to Perform a Sitelinks Extension Analysis

Today we’re covering an important part of our Ad Words Reporting 101 series: How to Perform a Sitelinks Extension Analysis. Let’s dive in! Why? INFORM. Keep clients up to date on which ad extensions are performing best and worst. DECIDE. Determine action plans based on observations. OPTIMIZE. Ultimately optimize account...

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Claire Forgan
June 20, 2019
How to Run a Geo Analysis

Next up on our Ad Words Reporting 101 series: how to run a Geo Analysis. It’s important to run a Geo Analysis to determine which locales are performing the best for your ads and optimize accordingly. Why? INFORM. Keep clients up to date on which geos are performing best and worst. DECIDE. Determine action plans based on...

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Claire Forgan
June 13, 2019
How to Run a Device Analysis

Next up on our Ad Words Reporting 101 series: Device Analysis! These reports can be handy when deciding which platforms your ads should show on. It’s important to run reports like these occasionally because you never know when you might be surprised by the performance (or lack thereof) of ads on specific devices. Let’s dive in:...

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Claire Forgan
June 4, 2019
How to Adjust Bids in Google Ads

This week we’ll get into the nitty gritty of account management: adjusting bids in Google Ads. Our process takes much of the pain out of doing this task, so let’s dive in! Why? INCREASE SPEND ON EFFECTIVE KEYWORDS. JDM evaluates the performance of keywords and based on a set of criteria, allocates more of the client’s budget to...

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Claire Forgan
May 30, 2019
How to Run an Effective Ad Test Analysis

Next up in our Ad Words Reporting 101 series: How to Run an Effective Ad Test Analysis! This is an extremely useful report that will tell you a lot about general performance, but more importantly about the performance of individual headlines, descriptions, and their combinations. Let’s dive in! Why? INFORM. Keep clients up to date...

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Claire Forgan
May 23, 2019
How to Perform Hour of Day & Day of Week Analyses

In our next installment of our Ad Words Reporting 101 series, we’re covering Hour of Day and Day of Week Analyses! These reports are excellent for optimizing accounts. Using the data you can adjust ad schedules so that your ads are only running during peak times for higher CTR and more conversions. Why? INFORM. Keep clients up to...

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Claire Forgan
May 16, 2019
How to Perform a Negative Keyword Scrub

Next up in our Ad Words Reporting 101 series: How to Perform a Negative Keyword Scrub! Running an analysis to determine which terms to set as negatives is an absolutely crucial part of running paid search campaigns: it’s as important to tell Google what NOT to bid on as it is to tell it what to bid on. So let’s get started. Why?...

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Claire Forgan
May 2, 2019
Essential SEM Excel Skills

Excel is a crucial part of any Paid Marketer’s arsenal. In this post, we’re going to give a quick rundown of the essential skills any marketer should have when using Excel. Let’s dive in: Calculations with functions

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Claire Forgan
April 16, 2019