Writing Ad Copy for Adwords: The Technical Process

For the final post in our Google Ads 101 series, we’re going to cover our technical process for writing and uploading new ad copy. Check it out:


TEST NEW ADS. JDM improves account performance by testing new ads.


1. Write ad copy

2. Client approval

2. Build out the ads with existing keywords


1. Excel concatenate function

2. Excel text to column feature

3. Excel calculation functions

4. Create a pivot table in Excel

5. Conditional and number formatting in excel

End product:

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