Linkedin has proven itself to be the premier B2B advertising network over the last few years. Linkedin has really grown into its own with a vast array of ad formats and specs to target various goals. Here’s a detailed primer on Linkedin ad format, image size requirements, and character limits. LinkedIn offers several different Ad...

Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's targeting options and platform usage is a B2B marketer’s dream, with 690 million professionals available to reach. Now more than ever, in the middle of a pandemic and ever-changing job market, professionals are using LinkedIn to...

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task. Facebook accounts require properly setting up business manager and ads manager accounts, careful organization of campaign names and ad sets, catchy copy, good creative… the list is exhaustive. Keeping all of those elements straight can...

The landscape of conferences and customer engagement is looking pretty different in the COVID era. We’ve seen a rise in Zoom webinars as many companies have switched to online events to offer value and attract leads.  One great way to promote Zoom webinars is by using Facebook Ads. If you’re spending money on promoting your...

Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up, users can directly access the app store page within Snapchat. If you haven’t set up Snapchat Ads Manager yet, be sure to check out our post about it. In this blog, we’ll be walking through how to set up a Snapchat Ads campaign. When...

Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to drive downloads of your app to users seamlessly with a simple swipe up on the snap. Users can then directly access the app store page within Snapchat. In this blog, we’ll be walking through how to set up a Snapchat Business Account &...

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After all, the network isn’t meant for professional business connections like LinkedIn is. At JDM, we’ve seen great success with Facebook advertising for B2B companies. If you haven’t tried it yet, it’s a platform we highly recommend. Here’s...

Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google is testing blowing up the first ad headline and it dramatically changes the look of things. We cover this in our top story this week. I believe if this sticks there will be much to learn about the importance of how we write first...

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is going in 2020 but this is the last PSL-free month of the year so live it up (while maintaining 6+ feet of distance!). Q3 is in full swing, and major retailers like Target and Walmart have announced they will not be having in-store Black...

I’ll start off by saying you should never delete Facebook ads.  The only exception is if you created and published an ad by mistake, and it hasn’t had any delivery. Or if you hit the ad limit on Facebook and can’t create anymore. Why You Shouldn’t Delete Facebook Ads There are a few reasons why you shouldn’t delete ads.  The first...

Hello Click-Through-Readers! This week we are going there with an article about TikTok advertising, but don’t worry I won’t share any awkward dance videos. Also, in case you live under a rock you probably know that this is a presidential election year - meaning social media feeds are about to get blown up with political ads. Our...

In response to issues Facebook has faced with advertiser discrimination, they released Special Ad Categories at then end of 2019. If you are running any ads from the U.S. or targeting the U.S. that fall within the categories of credit, employment, or housing ads, you must tell Facebook that your ads fall into one of these...

Google recently launched Keen, their new search and social discovery platform. Keen is being described as a new Pinterest competitor but with the power of Google search. As an avid Pinner and professional Digital Marketer, I wanted to learn about this first hand. I documented my experience to share with all of you, and share my...

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and so on. Testing images on Facebook can be an interesting process. Often, we find clients might have used a ton of different creatives with different copy variations without a clear result of what is working and what is not. Here are some...

When it comes to targeting professionals, the LinkedIn advertising platform is second to none. The interface is easy to use and provides many targeting options to reach the millions of users across the LinkedIn network.  So, how can we use these levers to reach the right people and maximize ROI? The difference between a mediocre...

Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to gush about how amazing you are, and provides great social proof. But it also allows users who didn’t have such good experiences to vent their frustrations and possibly go off the rails. So, you received a negative review on your...

Welcome to another week of Click Through Reads! This week is all about the new new. New Facebook reporting, new LinkedIn targeting, new Facebook ad placements.  New is something I wish there was more of when it came to entertainment options in my quarantine life. Have you seen the popular shows on Netflix lately? Tiger King I can...

I was introduced to the world of digital advertising through social media advertising. I discovered how exciting and satisfying it was to create an ad, put some money behind it, get results, and analyze the data through the Facebook platform. It’s personally my favorite platform to run ads on because of the great targeting...

The Facebook advertising platform has a ton of great options when it comes to ads and targeting. This makes it a prime tool to help your business grow, but it also means it can be confusing.  If you’re just starting out and trying to set up and run campaigns on your own, it can be very easy to make mistakes. Whether you’re...

When it comes to digital marketing, there are a handful of platforms to choose from but LinkedIn sets itself apart from the rest. While there are mixed reviews about advertising on LinkedIn, it has proved to be the top B2B marketing platform. LinkedIn’s strongest advantage as an advertising platform is the specific user base and...