Meta’s New Engaged Customers Targeting: A Breakdown
Meta recently released new audience insights and targeting options in their Advantage+ Shopping...
Facebook Advertising
How to Scale B2B Accounts in Facebook Ads
When a campaign thrives, clients often ask: “How can we scale this success?” As a dedicated...
JDM Training Takeaways: 7 Advanced Tips for Paid Account Audits
At JDM, we offer a robust training series for new hires and newly promoted teammates. In this...
What Meta’s Vision for an AI-Driven Future Means for Advertisers
Meta has long invested in AI behind the scenes, and now they’re going all in. As detailed by their...
5 Best Practices for Facebook Advantage+ Campaigns
If you’re a devoted reader of the JDM blog, you’re familiar with the basics of Facebook’s...
Facebook Advantage+ Campaigns: Pros & Cons
If you’re not up to speed on Facebook’s AI-powered Advantage+ advertising functions, take a few...
Intro to Facebook Advantage+ Campaigns
Early in 2022, Facebook introduced Advantage+ campaigns, a fully automated, AI-fueled campaign type...
3 Tips for Conserving B2B Advertising Budget
B2B advertising can be an expensive proposition, but time and again we see brands come to us with...
Meta & Generative AI - Good News for SMBs?
Earlier in April, Meta’s CTO, Andrew Bosworth, revealed the company’s plan to launch new generative...
UTM Tracking in HubSpot for Google, LinkedIn & Facebook
UTM tracking is one of the most important initiatives of marketing analytics, particularly when...
How to Research Competitors’ Ads on Facebook & LinkedIn
Knowing what your competitors are up to in the realm of social advertising can give you inspiration...
4 Creative Facebook Audience-Building Strategies
One of the key ingredients to any successful campaign is the ability to reach the right people....
Facebook App Campaigns 101
Facebook App ads are a great way to drive installs and deeper funnel events for your mobile app....
D2C Messaging and Creative Best Practices
As any Facebook advertiser with a few years of experience knows, iOS14 took a big bite out of ...
Facebook Advertising for D2C: Build Better Audiences
Facebook is still facing stiff headwinds in the wake of iOS14, but it remains advertisers’ single...
How to Wrangle Better Facebook Data Post-iOS14
Think iOS14 was a big deal for Facebook advertising? If you didn’t have any doubts about how the...
Facebook B2B Marketing: A Whole New (Cost-Effective) World
We’ve covered best practices for B2B marketing on Facebook in the past for good reason: B2B...
3 Free Tools You Should Be Using For Facebook Creative Inspiration
With over 3.9 billion active users, Facebook ads are a fantastic way to scale your digital...
5 Tips For Creating Scroll-Stopping Creative For Social Media Ad Campaigns
Social media advertising can be a great place to move the needle on your marketing initiatives by...