Posts in Facebook Advertising
Click Through Reads #24: Google Shopping, Prime Day, and Facebook Attribution Changes

Hello Click-Through-Readers! Some big news this week for shoppers and marketers alike with Amazon Prime day being announced for October! My husband should be ready for the boxes on our doorstep of things he needs to assemble for our child. We cover the expected global sales numbers and what other retailers are having competing...

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Johanna Gumbrill
October 8, 2020
Facebook Ads Scorecard: Free Audit Tool

Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task. Facebook accounts require properly setting up business manager and ads manager accounts, careful organization of campaign names and ad sets, catchy copy, good creative… the list is exhaustive. Keeping all of those elements straight can...

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Jonathan Svilar
September 22, 2020
How to Track Facebook Conversions for Zoom Webinars

The landscape of conferences and customer engagement is looking pretty different in the COVID era. We’ve seen a rise in Zoom webinars as many companies have switched to online events to offer value and attract leads.  One great way to promote Zoom webinars is by using Facebook Ads. If you’re spending money on promoting your...

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Laura Schiele
September 15, 2020
How (and why) to advertise your b2b company on Facebook

Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After all, the network isn’t meant for professional business connections like LinkedIn is. At JDM, we’ve seen great success with Facebook advertising for B2B companies. If you haven’t tried it yet, it’s a platform we highly recommend. Here’s...

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Joanna Tran
August 11, 2020
How to Recover Deleted Facebook Ads

I’ll start off by saying you should never delete Facebook ads.  The only exception is if you created and published an ad by mistake, and it hasn’t had any delivery. Or if you hit the ad limit on Facebook and can’t create anymore. Why You Shouldn’t Delete Facebook Ads There are a few reasons why you shouldn’t delete ads.  The first...

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Gina Race
July 21, 2020
Click Through Reads #13: TikTok and Facebook Political Ads

Hello Click-Through-Readers! This week we are going there with an article about TikTok advertising, but don’t worry I won’t share any awkward dance videos. Also, in case you live under a rock you probably know that this is a presidential election year - meaning social media feeds are about to get blown up with political ads. Our...

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Johanna Gumbrill
July 16, 2020
Facebook Special Ad Categories for Fintech Companies

In response to issues Facebook has faced with advertiser discrimination, they released Special Ad Categories at then end of 2019. If you are running any ads from the U.S. or targeting the U.S. that fall within the categories of credit, employment, or housing ads, you must tell Facebook that your ads fall into one of these...

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Gina Race
July 14, 2020
Click Through Reads #9: Slowly Reopening and Google Targeting Options

Welcome Click-Through-Readers to another week of marketing news. As businesses continue to open up slowly, there are more areas popping up where I am seeing permanent changes from both COVID-19 and Black Lives Matter. I would argue that the tables at restaurants have never been cleaner, being sanitized before being seated. A...

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Johanna Gumbrill
June 18, 2020
How to Perform Successful A/B Creative Testing on Facebook

As digital marketers, we’re taught to always be testing. A/B test images, copy, headlines, and so on. Testing images on Facebook can be an interesting process. Often, we find clients might have used a ton of different creatives with different copy variations without a clear result of what is working and what is not. Here are some...

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Joanna Tran
June 16, 2020
Click Through Reads #8: 2 weeks of news edition

Hello Click-Through-Readers. We took a week off from publishing to create room for more important voices. This week is a double stack of news for both weeks. We strive to continue being a source of paid marketing news to help you with ‘what you need to know’ for work and business.  Here is the news for the weeks of 6/1/2020 and...

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Johanna Gumbrill
June 11, 2020
Click Through Reads #6: Retail Business Edition

Hey Click Through Readers! The news this week is filled with updates and opportunities for retail businesses. As online shopping continues to thrive in the time of COVID-19, platforms are evolving to enhance the consumer and marketer experiences. I think it’s crazy how many ads I am seeing for out of stock products lately. One,...

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Johanna Gumbrill
May 28, 2020
3 Things To Do If You Receive a Negative Review on Facebook

Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to gush about how amazing you are, and provides great social proof. But it also allows users who didn’t have such good experiences to vent their frustrations and possibly go off the rails. So, you received a negative review on your...

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Joanna Tran
May 19, 2020
Click Through Reads #2: More COVID-19 Updates and Opportunities

Here we are, the second week of Click Through Reads. A majority of you are probably reading this while wearing your “nice” loungewear, you know the stuff with no holes or stains that is good enough to socially distance at the grocery store and/or take video calls in.  While we continue to fight for quiet rooms in our residences to...

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Johanna Gumbrill
April 30, 2020
If You Haven’t Run Facebook Ads in a While, Start Here

I was introduced to the world of digital advertising through social media advertising. I discovered how exciting and satisfying it was to create an ad, put some money behind it, get results, and analyze the data through the Facebook platform. It’s personally my favorite platform to run ads on because of the great targeting...

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Joanna Tran
April 28, 2020
5 Ways You’re Wasting Money on Facebook Advertising

The Facebook advertising platform has a ton of great options when it comes to ads and targeting. This makes it a prime tool to help your business grow, but it also means it can be confusing.  If you’re just starting out and trying to set up and run campaigns on your own, it can be very easy to make mistakes. Whether you’re...

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Gina Race
April 7, 2020
How to Do a Facebook Ad Audit

You might need to perform a Facebook Ads audit for a potential new client you’re trying to win over. Or you might need to come up with a strategy plan for an existing client, or your own company if you work in-house.  Accounts can sometimes be so overwhelming and you might be wondering, where should I start? It’s important to know...

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Gina Race
December 10, 2019
How to Share Facebook Ad Account Access

If you own a business and are having a person or agency manage your Facebook ads account, here is how to grant them access to your account and your Facebook Page. Grant Facebook Ad Account Permission In this method, you’ll need to ask them for their Facebook Business ID: Go the Ad Accounts tab in Business Manager Settings:...

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Gina Race
December 3, 2019
Facebook Special Ad Categories and Special Ad Audiences

Facebook continues to face scrutiny involving privacy, discrimination, fake news, and more. In response to this, changes continue to roll out with the goals of preventing abuse by advertisers, protecting the users, and protecting themselves. Some of those recent changes have included: The introduction of the ads library to enhance...

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Gina Race
October 3, 2019
Facebook Ad Sizes

Facebook is an incredible advertising platform. With specific targeting, a sensible budget, and beautiful creative, the world is the limit! We’re here with some handy ad specs if you’re starting out (or just need a quick reference).

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Jonathan Svilar
January 9, 2019