Click Through Reads #49: Facebook AR Ads and Google Cookie Extension
Hello Click-Through-Readers! Google has extended their self-imposed deadline to phase out cookies...
Alpha Beta Evolved: The future of Paid Search
The Alpha Beta process has been a best practice for the last decade or more. In the years since,...
Click Through Reads #48: Google Modeling and YouTube Right to Monetization
It’s news time Click-Through-Readers! For many of you this edition is being read inside of an...
Click Through Reads #47: Google Travel Updates and Bing Similar Audience Feature
Hello Click-Through-Readers! This week in the news we are covering some helpful updates from Google...
Click Through Reads #46: People Filters and Data Tracking
Hello Click-Through Readers! Marketers are slowly returning to their offices and there are mixed...
Click Through Reads #45: Target ROAS Bidding And Instant Match Rates
Hello Click-Through Readers! This week we are reading about Google enabling Target ROAS bidding for...
Click Through Reads #44: iOS 14.5 and Microsoft Paid Advertising
Hello Click-Through-Readers! Unless you live under a rock (no judgement) you've already heard about...
Click Through Reads #43: GSC Updates and TikTok Video Editor
Hello Click-Through-Readers! This week we dig into two improvements to the Google Search Console,...
Click Through Reads #42: Property Promotion and Automotive Beta
Hello Click Through Readers! We have some industry-focused news this week starting with Google...
Click Through Reads #41: Showcase Shopping Shutdown
Hello Click-Through-Readers! One of our top stories this week could impact some ecommerce brands...
Click Through Reads #40: 2021 Challenges, Telegram, and Turtledove
Hello Click-Through-Readers! We are Springing-forward into the news this week starting with an...
Click Through Reads #39: Privacy Sandbox and Political Ads
Welcome to another edition of the news Click-Through-Readers! While this might not be as thrilling...
Click Through Reads #38: Instagram Live Rooms and Business TikTok
Hello CTR Readers! This week in Click-Through-Reads we talk about Instagram’s new Live Rooms, a...
The Ultimate Guide To Direct Response Advertising
Welcome to the first of our Direct Response Advertising blog series! In this first blog, we’ll...
Click Through Reads #37: Consumer Trends and Snapchat Performance
Hello Click-Through-Readers! By now we are all expert-level online shoppers thanks to the pandemic,...
Click Through Reads #36: Google Forms and Facebook Newsfeed Testing
Hello Click-Through-Readers! Happy Lunar New Year! It’s the year of the Ox. “Oxen are honest and...
Click Through Reads #35: Microsoft Automation and Youtube Brand Safety
Hello Click Through Readers! Is anyone else still living off of Super Bowl snacks they made? I...
Click through reads #34: New CTA Options for Instagram stories
Hello Click-Through-Readers!
Before we jump into the news we wanted to say that we are hiring for...
Click Through Reads #33: The Biggest Advertiser on Earth
Happy New Year Click-Through-Readers! The first full week back after the holidays was a lot. We...
Click Through Reads #32: RSAs vs ETAs
Well helloooo Click-Through-Readers! Here we are in the middle of the holiday festivities and it’s...