JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

LinkedIn In-Stream Video Ads: What to Know

LinkedIn has announced that they’re going to expand their video asset capabilities, rolling out a new beta test called In-stream Video Ads that should help marketers drive brand messaging within visually engaging environments. LinkedIn anticipates seeing stronger video completion rates compared to outstream video ads due to the nature of the ad running pre-, mid-, or end-roll of videos the user is choosing to view.

YouTube to Test Hyperlinking Keywords

In July, word got out that YouTube was testing a new feature for hyperlinking keywords that will...

LinkedIn Generative AI in New Ads: What to Know

It seems like every ad platform is scrambling to offer Generative AI functionality. LinkedIn...

3 Quick QA Checks to Dial in Your B2B Mobile Ads

B2B Marketing is experiencing a shift in how users purchase products online. 2023 will be the first...

GA4 FTW: Enhanced Measurements Include Retargeting-Friendly Option for Form Interactions

Marketers are still getting their heads around the capabilities of GA4; even those who have...