LinkedIn Leans into More Effective Marketing Attribution: What To Know

Shelby Hedges
Mar 25, 2025 7:30:00 AM

Marketing attribution has always been a challenge, particularly for B2B brands with long sales cycles and complex buyer journeys. As marketers push for more reliable tracking and campaign ...

All articles from Shelby Hedges

• Mar 25, 2025 7:30:00 AM

GA4 FTW: Enhanced Measurements Include Retargeting-Friendly Option for Form Interactions

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Shelby Hedges

Shelby Hedges joined JDM in 2022 after earning her bachelor's in Communication and Media Studies from UNLV. Shelby brings curiosity and a passion for learning to her client work and loves to keep her JDM teammates up to speed on the latest developments from LinkedIn ads as part of the agency's knowledge-sharing program. Shelby lives in San Diego.

LinkedIn Leans into More Effective Marketing Attribution: What To Know

All articles from Shelby Hedges

LinkedIn Leans into More Effective Marketing Attribution: What To Know

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GA4 FTW: Enhanced Measurements Include Retargeting-Friendly Option for Form Interactions

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