Posts in Marketing Strategies
The Ultimate Guide To Direct Response Advertising

Welcome to the first of our Direct Response Advertising blog series! In this first blog, we’ll cover some of the basics of direct response advertising (aka, DR) - starting with what it is and the most common questions we’ve seen. Then we’ll dive into some best practices and tips to help you succeed with direct response advertising.

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Natalie Hanson
March 2, 2021
How to Track Facebook Conversions for Zoom Webinars

The landscape of conferences and customer engagement is looking pretty different in the COVID era. We’ve seen a rise in Zoom webinars as many companies have switched to online events to offer value and attract leads.  One great way to promote Zoom webinars is by using Facebook Ads. If you’re spending money on promoting your...

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Laura Schiele
September 15, 2020
Click Through Reads #6: Retail Business Edition

Hey Click Through Readers! The news this week is filled with updates and opportunities for retail businesses. As online shopping continues to thrive in the time of COVID-19, platforms are evolving to enhance the consumer and marketer experiences. I think it’s crazy how many ads I am seeing for out of stock products lately. One,...

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Johanna Gumbrill
May 28, 2020
3 Things To Do If You Receive a Negative Review on Facebook

Reviews can be very beneficial for any customer-facing business. It allows your biggest fans to gush about how amazing you are, and provides great social proof. But it also allows users who didn’t have such good experiences to vent their frustrations and possibly go off the rails. So, you received a negative review on your...

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Joanna Tran
May 19, 2020
Improve Quality Score with Advanced Techniques

Quality score is the key to a cost-effective search advertising campaign and maximizing return on ad spend (ROAS). Unfortunately, for such an important metric, the Google Ads UI is very limited in the data that it provides and the tracking options available. Why is Quality Score Important? Quality score is a rating based on how...

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Michael Farrell
May 15, 2020
Elements of a Well Designed Landing Page

Landing pages can single-handedly make or break a marketing campaign. Building a page that blends in with the rest of your site is fine, but if you don’t make a concerted effort to make the landing page conversion friendly you likely won’t get good results. Below are some handy tips to make sure your landing pages are conversion...

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Jonathan Svilar
April 21, 2020
5 Ways You’re Wasting Money on Facebook Advertising

The Facebook advertising platform has a ton of great options when it comes to ads and targeting. This makes it a prime tool to help your business grow, but it also means it can be confusing.  If you’re just starting out and trying to set up and run campaigns on your own, it can be very easy to make mistakes. Whether you’re...

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Gina Race
April 7, 2020
Don't Waste Your Digital Marketing Budget

An Essential Three-Step Checklist for New Online Marketers and Small Businesses Creating your first digital marketing campaigns can be tedious and time consuming, but more than anything it can be terrifying. The moment you flip your campaigns live, money begins to flow out of your pocket. If you are not careful, you can spend it...

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Johanna Gumbrill
April 1, 2020
Advertising in a Down Market

The US, and the rest world for that matter, is currently in the middle of the greatest work-from-home experiment in history.  Millions of Americans are stuck at home and they are searching and scrolling dramatically more than normal. Millions of advertising dollars are also being pulled out of the market, meaning that inventory is...

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Tyler Jordan
March 25, 2020
How to Succeed in This Time of Crisis

These are clearly exceptional times. With the spread of the CoronaVirus, those of us in the technology sector are staying home to work in numbers never before seen. The economy is slowing and people are starting to panic. In light of that, it’s important to remember what Henry Ford once said: "When everything seems to be going...

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Jonathan Svilar
March 18, 2020
Culture Post #9: Who is the most interesting person you’ve met and talked with?

In 5th grade I won a contest to meet the Globetrotters and sit on the bench with them during a game. During halftime, myself and a few other kids got to go to the locker room to get pictures and autographs and talk to them. Unfortunately I was way too shy to really talk to them, but they were all super nice and funny and it was an...

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Jonathan Svilar
February 17, 2020
Culture post #8: What item or gadget are you currently dreaming of buying?

This week we asked everyone which item or gadget they are currently dreaming of buying. Once again we’re all over the place with our answers. Check it out! I’m not much into gadgets or non-essential items in general. I prefer to save my money for travel instead. My next trip will be to Switzerland, so that’s what I’ll be planning...

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Jonathan Svilar
February 10, 2020
Culture Blog #7: What topic could you give a 20-minute presentation on without any preparation?

This week, we asked everyone “What topic could you give a 20-minute presentation on without any preparation?” Turns out we’re pretty nerdy about a lot of different things. Check it out:

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Jonathan Svilar
February 3, 2020
Culture Blog 5: Which 5 Places Do You Want to Visit Before You Die?

This week, we asked everyone to share the top 5 places they want to visit before they die. I think we’re going to make it to all of them.

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Jonathan Svilar
January 20, 2020
Culture Blog 4: What is your favorite food and why is it your favorite?

This week we’re learning about everyone’s favorite food. Spoiler alert: we like Mexican food and Sandwiches. Hands down, my favorite food is tacos. I could have them for every meal and not get sick of them. So many different meats and salsas, it’s like its own cuisine. -Ryan Sandwiches, because you can do so much with them.  At...

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Jonathan Svilar
January 10, 2020
Culture Blog 3: What are you most looking forward to in 2020?

Happy New Year to all our JDM Blog readers! We’re excited to kick off the year with another culture blog! This week we asked everyone what they’re most excited about in the new year. Here are everyone’s answers!

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Jonathan Svilar
January 3, 2020
Culture Blog 2: What is the coolest vacation you have ever taken?

This week, we were super excited to ask our staff: what’s the coolest vacation you’ve ever taken? Here’s what we all had to say about it:

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Jonathan Svilar
December 20, 2019
How to Get Started Blogging for your Business

There’s a short answer and a long answer to the question, “Should I blog for my business?” The short answer is YES! The longer answer: if you have a web presence, want more users to come to your site, and want customers to view you as an authority in your field, then YES! If you haven’t run a blog before, getting started can seem...

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Jonathan Svilar
December 17, 2019
Why Transparency is JDM’s Most Important Value

Being a remote business takes away one very important method of building relationships: being face to face. We’ve talked at length about different tools to bring staff and clients together, but those are just tools. The real key to successfully growing a remote business is transparency.  How We View Transparency While a great...

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Jonathan Svilar
September 17, 2019
4 Tools that Make Remote Work Possible

Let’s get one thing straight from the get go: we LOVE working remotely. But we’ve said it time and time again: it’s not a completely rosy situation. There are challenges to making sure your remote team stays happy, productive, and effective. Our tech stack is one of the things that’s absolutely crucial to making our work possible....

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Jonathan Svilar
August 29, 2019