Major Takeaways from Years of Performance Marketing Account Audits
We’ve been doing performance marketing account audits for prospective new JDM clients since our...
Marketing Strategies
Moving into Cookie-Less Measurement: 7 Takeaways
As the first quarter of 2024 wound down, we assembled our clients to talk about the most important...
2024 Paid Media Predictions
The end of a change-packed year is a great time to take a breath and check our crystal balls for...
2024 SEO Predictions
AI, SGE, and ChatGPT have combined to elicit more client questions about the future of SEO than...
How to Build Empathetic Partnerships Using Client Personas
In the world of client services, it’s critical to remember that our client partners have their own...
Streamlining Paid Team Agendas With Automation and Organization
Well-organized client calls are at the heart of any successful paid advertising team. The moments...
Keys to Good Advertising Account Analysis
Digital advertising requires a deft hand to stay on top of all initiatives across your media mix...
How to Scale B2B Accounts in Capterra Ads
In an ever-evolving digital landscape, scaling success is not just a goal but an imperative for...
Performance Marketing Management: Dos and Don’ts
The Jordan Digital Marketing team helps clients achieve true business growth by optimizing...
4 Characteristics That Make and Break an Account Manager
Account management in the marketing agency world is a crucial role in building successful client...
How to Address Negative and Fake Business Reviews
In my last post, I provided an overview of how to approach business reviews: how to build a process...
A Smart Approach to Managing Your Business Reviews
Managing online reviews is a crucial part of your overall reputation management strategy....
New Google Ads Brand Settings: Maximizing Performance & Control
In a recent bid to offer advertisers greater control over their brand campaigns, Google launched ...
Voice Search in 2023: Tips to Optimize
In my last post, I dug into the state of voice search in 2023 and where we might be headed,...
The State of Voice Search in 2023
Five or six years ago, voice search was going to be the Next Big Thing. How’d that pan out? Let’s...
Traction: Turn B2B Series A Funds into Unicorn Fuel
There are fewer than 1,300 unicorn companies in the world. We’ve worked to grow several of them...
Build That B2B Bridge: How to Go from Seed to Series A
At Jordan Digital Marketing, we’ve worked with dozens of companies with a small base of seed...
Early-Stage B2B Growth: 4 Keys to Nail the Launch
I’m a performance marketer with over a decade of experience in paid search and social, and now I...
3 Tips for Conserving B2B Advertising Budget
B2B advertising can be an expensive proposition, but time and again we see brands come to us with...
Interest-Based Advertising: What a Positive Post-Cookie Test from Google Signifies
In April 2023, Google released the results of a test that compared the results of privacy-friendly...