Posts in Click Through Reads
Click Through Reads #43: GSC Updates and TikTok Video Editor

Hello Click-Through-Readers! This week we dig into two improvements to the Google Search Console, breaking down each of the new updates. We then will review the new Pinterest code of conduct, new moderation tools and first creator fund. TikTok announced that they will be making a permanent transition to personalized ads, and cover...

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Johanna Gumbrill
April 16, 2021
Click Through Reads #42: Property Promotion and Automotive Beta

Hello Click Through Readers! We have some industry-focused news this week starting with Google launching property promotion ads for hotels globally. For the automotive industry, Microsoft released an automotive ads beta with a new way for dealerships to showcase their inventory. Those stories plus a Spotify acquisition, and two...

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Johanna Gumbrill
April 2, 2021
Click Through Reads #41: Showcase Shopping Shutdown

Hello Click-Through-Readers! One of our top stories this week could impact some ecommerce brands who found success with Showcase Shopping Ads. Google announced they are discontinuing this ad format after over three years of offering it. Next we will cover a big move by Snapchat with a recent acquisition of a Berlin-based retail...

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Johanna Gumbrill
March 24, 2021
Click Through Reads #40: 2021 Challenges, Telegram, and Turtledove

Hello Click-Through-Readers! We are Springing-forward into the news this week starting with an article outlining the biggest challenges digital marketers are facing in 2021. Can you guess what might be on that list based on your own pain points? Next we will dig into the growing messaging / social-media app, Telegram. Finally we...

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Johanna Gumbrill
March 18, 2021
Click Through Reads #39: Privacy Sandbox and Political Ads

Welcome to another edition of the news Click-Through-Readers! While this might not be as thrilling as scrolling through meme after meme about the Harry Meghan interview, we will try to keep this educational. Our header image is a puppy which has nothing to do with the news but we find typically sparks interest.

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Johanna Gumbrill
March 11, 2021
Click Through Reads #38: Instagram Live Rooms and Business TikTok

Hello CTR Readers! This week in Click-Through-Reads we talk about Instagram’s new Live Rooms, a feature that was released on March 1st. We also are going to cover a bunch of new Microsoft ad updates including them sunsetting Average Position (rude) just like Google. Finally, we review a new TikTok account that marketers should be...

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Johanna Gumbrill
March 5, 2021
Click Through Reads #37: Consumer Trends and Snapchat Performance

Hello Click-Through-Readers! By now we are all expert-level online shoppers thanks to the pandemic, but we dive deeper this week into other emerging consumer trends from 2020 that means big opportunities for online brands. We also will look at long vs short Snapchat ads and see which ones had the best performance. Finally, we will...

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Johanna Gumbrill
February 28, 2021
Click Through Reads #36: Google Forms and Facebook Newsfeed Testing

Hello Click-Through-Readers! Happy Lunar New Year! It’s the year of the Ox. “Oxen are honest and earnest. They are low key and never look for praise or to be the center of attention. This often hides their talent, but they’ll gain recognition through their hard work.” I think this perfectly describes a lot of the digital marketers...

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Johanna Gumbrill
February 18, 2021
Click Through Reads #35: Microsoft Automation and Youtube Brand Safety

Hello Click Through Readers! Is anyone else still living off of Super Bowl snacks they made? I think I cooked for 12 people when really it was just my husband and I watching it at home. As tasty as buffalo chicken dip is, my body is begging for some greens. 

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Johanna Gumbrill
February 11, 2021
Click Through Reads #33: The Biggest Advertiser on Earth

Happy New Year Click-Through-Readers! The first full week back after the holidays was a lot. We hope to give you a nice break, and some important industry updates, to get you into your weekend.

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Johanna Gumbrill
January 8, 2021
Click Through Reads #32: RSAs vs ETAs

Well helloooo Click-Through-Readers! Here we are in the middle of the holiday festivities and it’s time for our final post of the year! There are some important things to review prior to heading off into celebration land and some much needed PTO. The first is a summary of a recent SMX panel debate around RSAs vs ETAs. The next is...

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Johanna Gumbrill
December 17, 2020
Click Through Reads #31: Lead Form Extensions and WhatsApp Carts

Hello Click-Through-Readers! All the product engineers are back at work after the Thanksgiving break, delivering some big new updates for us this week. We are going to cover Google improvements to Lead Form Extensions, Updated to Discovery Ads, a new Carts Feature within WhatsApp, Twitter Frequency Caps, Facebook acquisitions, and...

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Johanna Gumbrill
December 11, 2020
Click Through Reads #27: Google Analytics 4 Unveiled, Facebook Political Ads, and Google Shopping Updates

Happy Halloween Click-Through-Readers! There are no tricks, only treats, in this news roundup. Some of the things we will cover are new Google Analytics 4 with some early details, new updates to Google pricing and promotions (right in time for holiday sales!), Facebook political ad updates, tips for using online events to build...

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Johanna Gumbrill
October 29, 2020
Click Through Reads #25: Google Performance Max and Amazon Sponsored Display

Hello Click-Through-Readers! This is a weird week...there was football on a Tuesday and the Bachelorette premiered on a Tuesday. My husband and I had to flip a coin over who got to relax and watch their show live, and who had baby bedtime duty and recorded tv.  In the news this week we have some big updates for Amazon Sellers just...

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Johanna Gumbrill
October 16, 2020
Click Through Reads #24: Google Shopping, Prime Day, and Facebook Attribution Changes

Hello Click-Through-Readers! Some big news this week for shoppers and marketers alike with Amazon Prime day being announced for October! My husband should be ready for the boxes on our doorstep of things he needs to assemble for our child. We cover the expected global sales numbers and what other retailers are having competing...

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Johanna Gumbrill
October 8, 2020
Click Through Reads #23: new Reddit expanded inventory and Google Local Service Ad bidding options!

Welcome to another week of news Click-Through-Readers! As October is moments away I am taking this time to remind myself that there are only three more months of 2020, and to check my budgets...but really I can’t believe that 2020 is actually going to end. I also have to give the disclaimer that the cute puppy eating Fall leaves...

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Johanna Gumbrill
October 1, 2020
Click Through Reads #22: Facebook Campus, Google Custom Audiences, and Facebook Ad Limits

Hello Click-Through-Readers! I went on a personal Facebook journey this week cleaning up old photo albums from college, you know back when you had to have a .edu email to get a Facebook account. There were many laughs, and several “why did I do that?!” moments. Well it seems as if Facebook was feeling nostalgic as well because...

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Johanna Gumbrill
September 24, 2020
Click Through Reads #21: Facebook Ad Limits, Google Updates for Accuracy

Hello Click-Through-Readers! We are pleased to announce that...there are some big announcements in the news this week. Facebook will be limiting the number of active ads allowed to be running starting early 2021 - that’s some big news for most of you! Also, Bing has new multi-image extensions, we have a workaround for Google...

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Johanna Gumbrill
September 17, 2020
Click Through Reads #20: changes to Google Search Term reports & new Consent Mode on Google Ads

Welcome to another week of digital marketing news Click-Through-Readers! Every single person I have spoken to this week is going crazy trying to make up for a lost day on Monday. Don’t get me wrong, I am on team three-day-weekend, but can we please always make the extra day off a Friday? I wish you all the best as we finish up the...

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Johanna Gumbrill
September 10, 2020
Click Through Reads #20: Microsoft Audience Network Updates, and Expanded Text Ad Fade Out?

Happy September Click-Through-Readers! We have a long weekend coming up, remember to move your Monday meetings and cancel your morning alarm (unless any of you are in the same boat as me and have dog and tiny human alarms every day of the week). It makes me happy when I see co-workers and clients all tan on Zoom meetings. A simple...

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Jonathan Svilar
September 3, 2020