Posts in Click Through Reads
Click Through Reads #33: The Biggest Advertiser on Earth

Happy New Year Click-Through-Readers! The first full week back after the holidays was a lot. We hope to give you a nice break, and some important industry updates, to get you into your weekend.

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Johanna Gumbrill
January 8, 2021
Click Through Reads #32: RSAs vs ETAs

Well helloooo Click-Through-Readers! Here we are in the middle of the holiday festivities and it’s time for our final post of the year! There are some important things to review prior to heading off into celebration land and some much needed PTO. The first is a summary of a recent SMX panel debate around RSAs vs ETAs. The next is...

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Johanna Gumbrill
December 17, 2020
Click Through Reads #31: Lead Form Extensions and WhatsApp Carts

Hello Click-Through-Readers! All the product engineers are back at work after the Thanksgiving break, delivering some big new updates for us this week. We are going to cover Google improvements to Lead Form Extensions, Updated to Discovery Ads, a new Carts Feature within WhatsApp, Twitter Frequency Caps, Facebook acquisitions, and...

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Johanna Gumbrill
December 11, 2020
Click Through Reads #27: Google Analytics 4 Unveiled, Facebook Political Ads, and Google Shopping Updates

Happy Halloween Click-Through-Readers! There are no tricks, only treats, in this news roundup. Some of the things we will cover are new Google Analytics 4 with some early details, new updates to Google pricing and promotions (right in time for holiday sales!), Facebook political ad updates, tips for using online events to build...

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Johanna Gumbrill
October 29, 2020
Click Through Reads #25: Google Performance Max and Amazon Sponsored Display

Hello Click-Through-Readers! This is a weird week...there was football on a Tuesday and the Bachelorette premiered on a Tuesday. My husband and I had to flip a coin over who got to relax and watch their show live, and who had baby bedtime duty and recorded tv.  In the news this week we have some big updates for Amazon Sellers just...

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Johanna Gumbrill
October 16, 2020
Click Through Reads #24: Google Shopping, Prime Day, and Facebook Attribution Changes

Hello Click-Through-Readers! Some big news this week for shoppers and marketers alike with Amazon Prime day being announced for October! My husband should be ready for the boxes on our doorstep of things he needs to assemble for our child. We cover the expected global sales numbers and what other retailers are having competing...

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Johanna Gumbrill
October 8, 2020
Click Through Reads #23: new Reddit expanded inventory and Google Local Service Ad bidding options!

Welcome to another week of news Click-Through-Readers! As October is moments away I am taking this time to remind myself that there are only three more months of 2020, and to check my budgets...but really I can’t believe that 2020 is actually going to end. I also have to give the disclaimer that the cute puppy eating Fall leaves...

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Johanna Gumbrill
October 1, 2020
Click Through Reads #22: Facebook Campus, Google Custom Audiences, and Facebook Ad Limits

Hello Click-Through-Readers! I went on a personal Facebook journey this week cleaning up old photo albums from college, you know back when you had to have a .edu email to get a Facebook account. There were many laughs, and several “why did I do that?!” moments. Well it seems as if Facebook was feeling nostalgic as well because...

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Johanna Gumbrill
September 24, 2020
Click Through Reads #21: Facebook Ad Limits, Google Updates for Accuracy

Hello Click-Through-Readers! We are pleased to announce that...there are some big announcements in the news this week. Facebook will be limiting the number of active ads allowed to be running starting early 2021 - that’s some big news for most of you! Also, Bing has new multi-image extensions, we have a workaround for Google...

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Johanna Gumbrill
September 17, 2020
Click Through Reads #20: changes to Google Search Term reports & new Consent Mode on Google Ads

Welcome to another week of digital marketing news Click-Through-Readers! Every single person I have spoken to this week is going crazy trying to make up for a lost day on Monday. Don’t get me wrong, I am on team three-day-weekend, but can we please always make the extra day off a Friday? I wish you all the best as we finish up the...

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Johanna Gumbrill
September 10, 2020
Click Through Reads #20: Microsoft Audience Network Updates, and Expanded Text Ad Fade Out?

Happy September Click-Through-Readers! We have a long weekend coming up, remember to move your Monday meetings and cancel your morning alarm (unless any of you are in the same boat as me and have dog and tiny human alarms every day of the week). It makes me happy when I see co-workers and clients all tan on Zoom meetings. A simple...

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Jonathan Svilar
September 3, 2020
Click Through Reads #19: Facebook Redesign, Google Performance Planner, and Microsoft Editor Updates

Welcome to another week of Click Through Reads! There are more designs happening, this week it’s the Facebook mobile app that is getting a redesign. There are two main features that are getting a big focus, we cover that as a main story today. We also cover IG direct conversation updates, new Google performance planner features,...

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Johanna Gumbrill
August 27, 2020
Click Through Reads #17: Instagram DM changes, Google Shopping Updates, and Customer Match Syncing

Hello Click-Through-Readers! Have you seen the updates to Instagram? My DMs are much more colorful, but the update goes beyond color changes. The test is part of a larger initiative to merge Instagram DMs and Facebook Messenger. We cover this as a top story this week. In other stories we discuss new travel SERP results for Google...

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Johanna Gumbrill
August 20, 2020
Click Through Reads #17: TikTok Ban, Google Customer Match lists, and Google App Install Updates

Hello Click-Through-Readers! How many of you had to console your pre-teen/teenagers this weekend after the TikTok ban announcement? I am raising my hand.  While the ban does not take effect till September, there is a chance that it might not happen if an American company purchases it. Right now Microsoft and one other company are...

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Johanna Gumbrill
August 13, 2020
Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses

Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google is testing blowing up the first ad headline and it dramatically changes the look of things. We cover this in our top story this week. I believe if this sticks there will be much to learn about the importance of how we write first...

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Johanna Gumbrill
August 6, 2020
Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates

Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is going in 2020 but this is the last PSL-free month of the year so live it up (while maintaining 6+ feet of distance!). Q3 is in full swing, and major retailers like Target and Walmart have announced they will not be having in-store Black...

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Johanna Gumbrill
July 30, 2020
Click Through Reads #13: TikTok and Facebook Political Ads

Hello Click-Through-Readers! This week we are going there with an article about TikTok advertising, but don’t worry I won’t share any awkward dance videos. Also, in case you live under a rock you probably know that this is a presidential election year - meaning social media feeds are about to get blown up with political ads. Our...

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Johanna Gumbrill
July 16, 2020
Click Through Reads #12: old bidding strategies are being phased out

Hey Click-Through-Readers! You have survived half of 2020 and are taking the time to read our news recap - I am honored to share it with you. Thank you! One of the notable stories this week is a startup accelerator program by Google that is designed for women-founded startups. We share the details and have a link for your business...

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Johanna Gumbrill
July 9, 2020
Click Through Reads #11: Custom Audience Shopping and Free Google Search Retail Listings

Happy almost three day weekend Click-Through-Readers! The fireworks in my city have been canceled, which is great news for my two golden retrievers and all the neighborhood dogs. They might not have noise-induced anxiety this weekend, but I will still be dressing them up in red, white, and blue bandanas and forcing them to take...

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Johanna Gumbrill
July 2, 2020
Click Through Reads #10: Google Keen and Google Ad Credit

Welcome to another week of news! We are starting off with some extra good stuff - free ad credits! COVID ad credits officially started rolling out in Google Ads accounts last week. We’ve seen credit amounts range from $300 to $1,000. Those credits expire at the end of 2020, so if you aren’t currently running ads make sure to check...

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Johanna Gumbrill
June 26, 2020