Click Through Reads #22: Facebook Campus, Google Custom Audiences, and Facebook Ad Limits
Hello Click-Through-Readers! I went on a personal Facebook journey this week cleaning up old photo...
Facebook Ads Scorecard: Free Audit Tool
Inheriting a Facebook Ads account, or starting one from scratch, is an extremely daunting task....
Click Through Reads #21: Facebook Ad Limits, Google Updates for Accuracy
Hello Click-Through-Readers! We are pleased to announce that...there are some big announcements in...
How to Track Facebook Conversions for Zoom Webinars
The landscape of conferences and customer engagement is looking pretty different in the COVID era....
Click Through Reads #20: changes to Google Search Term reports & new Consent Mode on Google Ads
Welcome to another week of digital marketing news Click-Through-Readers! Every single person I...
Paid Search Bidding Strategies
“Which bidding strategy should I use?”
That’s a question all digital advertisers need to answer if...
Click Through Reads #20: Microsoft Audience Network Updates, and Expanded Text Ad Fade Out?
Happy September Click-Through-Readers! We have a long weekend coming up, remember to move your...
Google Ads Scorecard: A Quick Way to Ensure Account Health
Time and time again we see it: new contacts come to us and don’t really know how to assess the...
Click Through Reads #19: Facebook Redesign, Google Performance Planner, and Microsoft Editor Updates
Welcome to another week of Click Through Reads! There are more designs happening, this week it’s...
Setting Up Your First Snapchat App Install Campaign
Snapchat is a great platform to drive low cost installs for your app. With a seamless swipe up,...
Click Through Reads #17: Instagram DM changes, Google Shopping Updates, and Customer Match Syncing
Hello Click-Through-Readers! Have you seen the updates to Instagram? My DMs are much more...
Getting Started with Snapchat Ads Manager
Snapchat ads are a great way to drive low cost installs for your app. Snapchat ads allow you to...
Click Through Reads #17: TikTok Ban, Google Customer Match lists, and Google App Install Updates
Hello Click-Through-Readers! How many of you had to console your pre-teen/teenagers this weekend...
How (and Why) to Advertise your B2B Company on Facebook
Many B2B companies don’t consider Facebook advertising as a part of their paid strategy. After...
Instagram Reels, Bigger Google Ad Headlines & Black-Owned Businesses
Hey There Click-Through-Readers! Have you noticed anything BIG in the Google SERPs lately? Google...
How to Make Bulk Changes in Apple Search Ads
If you’re new to Apple Search Ads, one of the first things you will learn is that you are unable...
Click Through Reads #15: Facebook Pay, TikTok, and Google Shopping Updates
Hey Click-Through-Readers! Well, it’s August...that happened. I am not sure where the time is...
Query Mapping 101: Improving Your Google Ads Account
Query Mapping is the process of identifying and controlling which campaigns / ad groups / keywords...
Click Through Reads #14: Google RSA Updates and Self Service Hulu Ads
Hello Click-Through-Readers! I am reaching new depths to my quarantine entertainment. This week I...
How to Recover Deleted Facebook Ads
I’ll start off by saying you should never delete Facebook ads.
The only exception is if you...