JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Best Practices for TikTok Ads: 17 Mistakes to Correct

Let’s just address the elephant in the room first: at this moment, we don’t know if TikTok has a long-term future in the U.S. given pending regulation. But even assuming a worst-case scenario for advertisers, there will be a series of appeals that will keep the advertising platform active for a while.

LinkedIn Introduces Website Actions for Custom Intent Audiences and Conversions

LinkedIn recently rolled out a new tool for creating custom-intent conversions and retargeting...

TikTok Plans U.S. TikTok Shop Release for October

Over the past year, TikTok has been testing the shop features on their platform that redirects to...

All the TikTok Ad Formats and What You Need to Know About Them

TikTok doesn’t have the reach of Facebook or the ecosystem of Google, but it sure does offer a lot...

The Right Campaign Structure for TikTok B2B Ads

If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...

Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?

We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....