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Michelle Howard-Ta
Michelle Howard-Ta
Jan 8, 2026 7:30:00 AM

Over the past few weeks, we’ve run a series of LinkedIn ad tests for our clients to evaluate the impact of ad personalization across different geographies and campaign types. The early data has been ...

All articles from Michelle Howard-Ta

Testing Personalized LinkedIn Ads: What’s Working (and What’s Next)

Testing Personalized LinkedIn Ads: What’s Working (and What’s Next)

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Meta’s Business AI: Should You Put the New Chatbot to Use?

Meta’s Business AI: Should You Put the New Chatbot to Use?

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Flexible Ads and Creative Testing: How to Win on Meta in 2H 2025

Flexible Ads and Creative Testing: How to Win on Meta in 2H 2025

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Meta Platform Updates & Test Opportunities – Q3 2025

Meta Platform Updates & Test Opportunities – Q3 2025

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Meta Ads Updates: Our Take on June’s Biggest Releases

Meta Ads Updates: Our Take on June’s Biggest Releases

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Threads Ads Are Officially Here: What Advertisers Should Know Before Testing

Threads Ads Are Officially Here: What Advertisers Should Know Before Testing

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Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases

Advantage+: JDM’s Unbiased Review of Q1’s Top AI Releases

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A Breakdown of Meta’s New AI Tools for Images and Videos

A Breakdown of Meta’s New AI Tools for Images and Videos

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Meta to Increase Data Restrictions for Business Tools

Meta to Increase Data Restrictions for Business Tools

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TikTok's New Search Ads - A Full Breakdown

TikTok's New Search Ads - A Full Breakdown

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Best Practices for TikTok Ads: 17 Mistakes to Correct

Best Practices for TikTok Ads: 17 Mistakes to Correct

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LinkedIn Introduces Website Actions for Custom Intent Audiences and Conversions

LinkedIn Introduces Website Actions for Custom Intent Audiences and Conversions

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TikTok Plans U.S. TikTok Shop Release for October

TikTok Plans U.S. TikTok Shop Release for October

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All the TikTok Ad Formats and What You Need to Know About Them

All the TikTok Ad Formats and What You Need to Know About Them

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The Right Campaign Structure for TikTok B2B Ads

The Right Campaign Structure for TikTok B2B Ads

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Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?

Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?

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