JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Featured Article

LinkedIn Introduces Website Actions for Custom Intent Audiences and Conversions

LinkedIn recently rolled out a new tool for creating custom-intent conversions and retargeting audiences: Website Actions. Located under Analyze in the left-hand navigation bar, Website Actions allows advertisers to create conversions and audience buckets based on custom sets of actions taken on the website. With reports of LinkedIn ads gaining engagement (and increasing in costs), I see these as important releases. ...
September 28, 2023

TikTok Plans U.S. TikTok Shop Release for October

Over the past year, TikTok has been testing the shop features on their platform that redirects to...

August 24, 2023

All the TikTok Ad Formats and What You Need to Know About Them

TikTok doesn’t have the reach of Facebook or the ecosystem of Google, but it sure does offer a lot...

December 12, 2022

The Right Campaign Structure for TikTok B2B Ads

If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...

October 13, 2022

Will “TikTok Now” Slow the Momentum of Rising Social Star BeReal?

We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....