Michelle Howard-Ta

Meta’s Advantage+ suite continues to evolve, and Q1 2025 has brought a flurry of updates that...

Meta is stepping up its AI game by introducing new AI-powered video editing tools for advertisers....

Meta has announced upcoming changes to data restrictions for its Business Tools, which will affect...

Note: Sr. Performance Marketing Account Director Natalie Hanson contributed to this post.

TikTok is...

Let’s just address the elephant in the room first: at this moment, we don’t know if TikTok has a...

LinkedIn recently rolled out a new tool for creating custom-intent conversions and retargeting...

Over the past year, TikTok has been testing the shop features on their platform that redirects to...

TikTok doesn’t have the reach of Facebook or the ecosystem of Google, but it sure does offer a lot...

If you, like most B2B companies, aren’t yet TikTok advertising veterans, you’ll probably want some...

We say in digital marketing that the landscape changes quickly, and BeReal is the latest example....