JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Major Takeaways from Years of Performance Marketing Account Audits

We’ve been doing performance marketing account audits for prospective new JDM clients since our founding in 2017. We’re talking hundreds of audits across verticals and a range of company sizes.

TikTok's New HubSpot Integration: What It Means for Lead Gen

We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...

Streamlining Paid Team Agendas With Automation and Organization

Well-organized client calls are at the heart of any successful paid advertising team. The moments...

Google Ads Introduces Demand Generation Beta: What to Know

In October, Google will formally roll out Demand Gen campaigns to all advertisers. 

Google’s Removal of Redundant Keywords Recommendation Has Changed - What Now?

A couple of weeks ago, Google quietly changed its recommendation to remove redundant keywords, and...