AI Overviews Ads: Their Impact on Client Accounts in 1H 2025
As ads in AI Overviews (AIO) become more prevalent, it’s critical that advertisers monitor...
Chelsea Gonzalez
Author Posts
Maximizing PMax in 2025: Key Updates, Insights, and Recommendations
Google Ads’ Performance Max (PMax) campaigns have undergone a series of impactful updates over the...
Performance Max Asset Group Performance Segmentation: What to Know
Google Ads recently rolled out a much-anticipated update for Performance Max (PMax) campaigns: ...
Google Ads Sunsets eCPC Bidding: What You Need to Know
Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many...
Major Takeaways from Years of Performance Marketing Account Audits
We’ve been doing performance marketing account audits for prospective new JDM clients since our...
TikTok's New HubSpot Integration: What It Means for Lead Gen
We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...
Streamlining Paid Team Agendas With Automation and Organization
Well-organized client calls are at the heart of any successful paid advertising team. The moments...
Google Ads Introduces Demand Generation Beta: What to Know
In October, Google will formally roll out Demand Gen campaigns to all advertisers.