Chelsea Gonzalez

Performance Marketing Manager

Chelsea has spent well over a decade in digital marketing helping clients optimize their performance within major advertising channels -- and connecting the dots across channels to find strategic growth opportunities. Her hands-on work and elite knowledge of the marketing landscape has driven incredible results for a range of clients in B2B, B2C lead gen, and ecommerce.

Author Posts

January 23, 2025

Maximizing PMax in 2025: Key Updates, Insights, and Recommendations

Google Ads’ Performance Max (PMax) campaigns have undergone a series of impactful updates over the...

December 5, 2024

Performance Max Asset Group Performance Segmentation: What to Know

Google Ads recently rolled out a much-anticipated update for Performance Max (PMax) campaigns: ...

October 10, 2024

Google Ads Sunsets eCPC Bidding: What You Need to Know

Google Ads is officially sunsetting Enhanced Cost-Per-Click (eCPC) bidding, a strategy many...

April 9, 2024

Major Takeaways from Years of Performance Marketing Account Audits

We’ve been doing performance marketing account audits for prospective new JDM clients since our...

December 5, 2023

TikTok's New HubSpot Integration: What It Means for Lead Gen

We’ve been on the offline conversion tracking (OCT) bandwagon for a while now – the practice helps...

October 12, 2023

Streamlining Paid Team Agendas With Automation and Organization

Well-organized client calls are at the heart of any successful paid advertising team. The moments...

October 10, 2023

Google Ads Introduces Demand Generation Beta: What to Know

In October, Google will formally roll out Demand Gen campaigns to all advertisers.

January 19, 2023

Google’s Removal of Redundant Keywords Recommendation Has Changed - What Now?

A couple of weeks ago, Google quietly changed its recommendation to remove redundant keywords, and...