Posts in Backlink Breaker
New Image Labels and GSC Export Features - Backlink Breaker #33

The world is a weird, scary place. Ups and downs, highs and lows. It’s all there.  Sometimes you go left when you should have shimmied right.  In the end, you just need to keep moving. Setbacks are normal, and if everything goes your way 24/7, you might just be playing things too safe. I don’t have an SEO point here. This is just...

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Adam Tanguay
February 28, 2020
Holistic SEO and Google Updates - Backlink Breaker #32

If you’re seeing serious changes in your site rankings, join the club. It’s been widely reported that a phantom Google update dramatically changed placements for a variety of sites across several industries. Google has neither confirmed or denied this change. What happened to that transparency they promised? Either way, this is...

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Adam Tanguay
February 21, 2020
Changing Movie Names for SEO and YouTube Revenue - Backlink Breaker #31

The SEO community is buzzing after a potential Google algorithm update this week. We really are the gossip queens of the marketing world. There’s nothing an SEO loves more than some sweet algorithm drama. So, have you seen anything weird with your site? I won’t tell anyone. The News Warner Bros changed the title of the new Harley...

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Adam Tanguay
February 14, 2020
Featured Snippet Deduplication and Content Removals - Backlink Breaker #30

Test paralysis. So many teams I’ve worked with have suffered from this problem. They simply default to testing every idea to death, regardless of common sense. Sometimes it’s institutional — if you don't test your manager will grind the project to a halt (did you even test this yet!?) Sometimes, testing is used to mask a lack of...

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Adam Tanguay
January 31, 2020
OneSearch, Secure Cookie Settings, and Core Update Review - Backlink Breaker #29

Big week for SEO news, with Verizon entering the search engine market, and the January 2020 core update continuing to rock rankings across industries. How do you stay above water with all this SEO volatility? Focus on quality and experience. Write for your audience first, then fill in the lines with SEO best practices. You can’t...

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Adam Tanguay
January 24, 2020
2020 Core Update and Product Search - Backlink Breaker #28

Backlink Breaker is back! Took a bit of an extended holiday vacation due to the birth of my daughter. Which is awesome. Now I’m just easing into that SEOdad life. It’s pretty much exactly the same as before, but with -80% sleep and 150% more dirty diapers. 

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Adam Tanguay
January 17, 2020
Product Results Report and Rich Answers Growth - Backlink Breaker #27

The Wall Street Journal wrote an incredibly stupid, and outright false article about Google and SEO last week. If you’re interested, here’s the link, but it’s behind a paywall and complete garbage. Search Engine Land did a nice concise roundup of all the things WSJ got wrong, which is a much better read. 

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Adam Tanguay
November 26, 2019
Instagram Likes and Google Checking Accounts - Backlink Breaker #26

Authenticity is an increasingly valuable asset. For SEO, writing, marketing... everything. You can’t fake authenticity. You can’t steal authenticity. It immediately generates a competitive advantage that your audience will embrace. Embrace authenticity. If you work on a project or with a brand that pushes you away from...

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Adam Tanguay
November 15, 2019
BERT, BERT, BERT - Backlink Breaker #25

I’m back!  Honestly, it’s been a struggle to keep up on this every week since as we've added more and more new clients. It’s been amazing to watch this little agency grow, but there’s also a lot of growing pains. I can’t do everything myself and still keep up. Luckily, we just hired an amazing new SEO Account Manager (and will be...

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Adam Tanguay
November 12, 2019
Story Strip and SEO Budgets - Backlink Breaker #24

I studied politics in college. I wanted to change the world. I believed that if I could master the machinations behind modern political systems, I could expose them for what they really were — manipulators of human psyche for the gains of the elite.  But mostly, I wanted to become a journalist so I could get paid to travel to...

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Adam Tanguay
October 23, 2019
Moz Domain Analysis Tool and Google Video Report - Backlink Breaker #23

I’m back! Need to take a few weeks off the SEO news beat to focus on client work. Our little agency is growing, fast. It feels good, but it also means long days and weird nights. I missed the free, public therapy writing Backlink Breakers provided, so here we are, back to the SEO news-update-grind, with 30% less sleep and 33.33%...

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Adam Tanguay
October 14, 2019
Organic Search Dominates and Rich Review Results Change - Backlink Breaker #22

Google’s finally cracking down on the review rich snippet spam that’s been plaguing search results for years. This will not only help reduce self-serving review markup in SERP, but Google has finally provided clear guidelines for writing code that’s eligible for rich snippet placement. Huge win! I can give back that crying towel...

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Adam Tanguay
September 20, 2019
New Link Attributes, RIP Legacy Search Console - Backlink Breaker #21

Why do we do what we do? We should all take a minute and really think about it. Not to uncover some life changing epiphany, but just to stop — it’s always go. And go. And go. Maybe the simple act of stopping, and looking back at yourself, can be valuable on its own. So, why are you doing all this work today? The News Google will...

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Adam Tanguay
September 13, 2019
XLOOKUP and Crawl Spikes - Backlink Breaker #20

Lucky number 20, let’s dive in people.

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Adam Tanguay
September 6, 2019
Chat Lifecycle Share Grows and Amazon Black Hat SEO Proves Fruitful - Backlink Breaker #19

I took vacation, but the world kept turning. Weird.  The News Chat may soon become an essential player in your lifecycle marketing mix. According to a survey from Drift and SurveyMonkey Audience, over 40% of consumers expected a response from a chatbot within five seconds of the original interaction. While email and telephone are...

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Adam Tanguay
August 30, 2019
Podcast Marketing Grows, Tumblr Sells, and AMP SSR Launches - Backlink Breaker #18

SEO life can be tough, but at least we don’t have to deal with Facebook Ad Manager. Amirite? Anyway, lots of good news this week  — Google stepped out of its shell with some candid information about indexing bugs, and the content marketing world came to life with with some unexpected Tumblr news and some big podcast marketing...

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Adam Tanguay
August 16, 2019
Google’s Fresh Information Algorithm Update and New Image Search Design - Backlink Breaker #17

Everything felt good this week. Positive late summer vibes bleeding directly into the digital world. Some super useful updates across Google’s search and web properties will help industrious SEOs and Content Marketers, while healthy business news from Pinterest and Yoast combine for a generally excellent time for everyone.  The...

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Adam Tanguay
August 9, 2019
Backlink Breaker #16 - Tulsi Gabbard needs an SEO Consultant

Perspective Friday! Facebook generated $16.6 billion in Q2 ad revenue. That’s more than three times the $5 billion penalty they owe the FTC for privacy violations. Facebook is totally dead guys.  The News Meanwhile, Google laughs at Facebook’s numbers, reporting $32.6 billion in Q2 advertising revenue (22% YoY growth).  Google...

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Adam Tanguay
August 2, 2019
Backlink Breaker #15 - New Knowledge Panel CTA, Yoast 11.7, and Emoji SEO

Did you notice any dramatic traffic or rank changes this week? The SEO community is buzzing around a new Google algorithm update, but nothing's been officially confirmed by Google. Phantom algorithm updates are like Prime Day for SEOs, but instead of killer ecommerce deals, we get to argue on Twitter. It’s awesome.  The News...

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Adam Tanguay
July 26, 2019
Backlink Breaker #14 - YouTube Monetization Features and Google News Card Layout

Are smart speakers are just surveillance devices? It’s naive to think that bringing a device into your home that listens to your conversations doesn’t surface some security concerns. Like any piece of technology, there are going to be security issues and assumed levels of risk with smart speakers, reflecting the modern struggle...

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Adam Tanguay
July 19, 2019