Kelly Ayres

Director of SEO

Kelly Ayres is the rare marketer with an MBA, a master's in clinical psychology, and over 15 years of experience driving growth and awareness for a range of brands. Her SEO approach is rooted in rich analysis of user intent that no GPT tool can replicate. Along with producing and executing growth-friendly SEO strategies, she contributes frequently to industry publications, panels, podcasts, and webinars from her home in New Jersey.

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Author Posts

3 SEO Takeaways from Our Recent Webinar with Compose.ly

Director of SEO Kelly Ayres had plenty to say in a recent Q&A with content writing leaders...

Constructing a Great QBR: The Fundamentals

No matter how much growth you’ve driven for a client in recent months, and no matter how clever a...

Put Digital PR into Action with Link-Building & SEO

The landscape of SEO and link-building is always changing, and building high-quality links has...

5 Under-the-Radar ChatGPT Use Cases in Marketing

The race is on for marketers to find ways to use ChatGPT to give their campaigns a leg up.

ChatGPT: The 5 Most Important Caveats

Almost every marketing practitioner I know is racing to figure out the best way to leverage ChatGPT...

5 Ways to Use ChatGPT for Keyword Research

You can barely go to your favorite coffeeshop these days without overhearing conversations about...

SEO Trends Heading into 2023

Google’s shift to Helpful Content is symbolic of a sea change in SEO. Gone are the days of...

Local SEO 101: Optimizing Google My Business

If you’re a small business with a brick and mortar store, your SEO strategy will look slightly...