Kelly Ayres

Understanding the impact of lifecycle marketing requires more than just implementing strategies—it...

Understanding the impact of lifecycle marketing requires more than just implementing strategies—it...

Lifecycle marketing is a strategic approach that supplements lead generation campaigns by engaging...

Optimizing your lead generation forms is a crucial step toward building a steady and effective...

We’re lucky to work with a ton of ambitious, forward-thinking SaaS clients at JDM, and lately...

If AI Overviews’ link cards for brand queries weren’t enough reason for you to do a deep dive into...

Some truisms about the SEO landscape in June 2024:

• Google’s AI Overviews will suppress clicks
• ...

The SEO world got rocked with a couple of Google-focused news drops in May. The first was the...

If you’re paying attention, you’ve heard a lot of recent talk about “user-first” SEO – at least,...

So you want to build your brand.You’ve done the keyword and audience research, and you’ve produced...

SGE – Search Generated Experience, or Google’s term for the AI-generated content that’s showing up...

“I can’t move forward until I get feedback from {NAME}” is not something we say on the JDM SEO...

Readers of the JDM blog know full well our perspective on E-E-A-T: it might not be an official...

Our Rainy-Day SEO series of initiatives you can take if you’re blocked on bigger projects continues...

If you haven’t gotten the E-E-A-T message yet, listen up: you’d better have a plan to focus on it...

It’s technically not a ranking factor, but at JDM, we regard E-E-A-T (or Experience, Expertise, A...

Our series on Rainy-Day SEO initiatives – essentially, projects you can always work on if you’re...

Link-building: still a thing in SEO!

Maybe it’s not as influential a factor as it was a decade ago,...

Welcome back to our series on Rainy-Day SEO (otherwise known as the initiatives you can always work...

In just about every line of work, it’s easy to get stalled by lack of feedback – from clients,...