Rainy-Day SEO: What Is It?

In just about every line of work, it’s easy to get stalled by lack of feedback – from clients, managers, teammates, etc. Maybe your main contact is on vacation and can’t answer; maybe someone’s working on a relative emergency that takes precedence over your questions.

In SEO, whether you’re working in house or for an agency, there’s never an excuse to sit on your hands while you wait for communication from another party. Even if you’re waiting anxiously to hear about an ultra-important, super-secret set of keywords to prioritize in your organic optimization efforts, there’s a long list of initiatives you can tackle in the meantime.


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In our series on “Rainy Day SEO,” we’ll take on that list, one by one. You’ll learn about projects including:

  • 3rd-party profile optimization
  • Link-building and relationship-building
  • Video optimization
  • Forums/discussions
  • Offsite distribution
  • Vertical SEO
  • Competitor research
  • Reputation management

Every one of those topics is important in the holistic organic landscape – and it’s worth noting that they should be incorporated as a regular part of your overall strategy, not just when you’re waiting for a Slack ping.

Stay tuned to the JDM blog as we dive into Rainy Day SEO initiatives – and get some insight on all the progress you can make behind the scenes, even when nobody’s looking.



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