JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

SEO (2)

Put Digital PR into Action with Link-Building & SEO

The landscape of SEO and link-building is always changing, and building high-quality links has...

Investing in SEO? Let’s Talk about UX

Let’s hit pause on ChatGPT and its potential fallout in the SEO industry for a second. Whether or...

5 Under-the-Radar ChatGPT Use Cases in Marketing

The race is on for marketers to find ways to use ChatGPT to give their campaigns a leg up.

ChatGPT: The 5 Most Important Caveats

Almost every marketing practitioner I know is racing to figure out the best way to leverage ChatGPT...

5 Ways to Use ChatGPT for Keyword Research

You can barely go to your favorite coffeeshop these days without overhearing conversations about...

Structured Data & ChatGPT: A Faster Way to Stand out in SERPs

A few months ago, I wrote about schema markup and the importance it’s gaining in the SEO world....

The JDM Approach to Keyword Research

Google’s emphasis on keywords has taken some twists and turns over the years with updates like...

SEO Trends Heading into 2023

Google’s shift to Helpful Content is symbolic of a sea change in SEO. Gone are the days of...

Digital Marketing Predictions for 2023: Strategic Shifts

2022 was a turbulent year in digital marketing – from a bumpy data landscape to not-so-gentle...

Digital Marketing Predictions for 2023: Platforms

As we look ahead to 2023, our leaders are reading the tea leaves from 2022 releases and...

What is Schema Markup, and Why Is it Important for SEO?

If you’re just getting started with learning about schema markup and find it “too technical” or...

Let’s Kill SEO Content

Now that the Helpful Content update is here, let’s kill SEO content. To be clear, I am not saying...

GA4 Migration: Setup Guide to Two Key Reports

Now that you have a grasp of the fundamental differences of GA4 and Universal Analytics, and you’re...

How to Survive Google's Helpful Content Update: SEO Checklist

The Helpful Content Content Update will begin rolling out soon, and it's going to have a serious...

GA4 Migration: Why and How to Act Now

As we covered in our last post, and more comprehensively in our full guide to GA4 migration, GA4 is...

GA4 vs. Universal Analytics: Key Differences

We’re now officially a year away from forced migration from Google’s Universal Analytics (UA) to...

6 Key Elements for Assessing Backlink Quality

Whether you’re doing a quarterly audit to assess your backlink profile and prospects, just getting...

Core Update Tremors and Twitter Follow Links - Backlink Breaker #40

In the last few weeks I've seen digital marketing budgets shrink significantly for the first time...

4 Content Marketing Mistakes to Avoid

In today’s online market, most companies seem to understand the importance of a content marketing...

Tips for Strong Title Tags & Meta Descriptions in 2022

Strong title tags and meta descriptions are essential for any page on your website. In addition to...