Posts in SEO (2)
Backlink Breaker #15 - New Knowledge Panel CTA, Yoast 11.7, and Emoji SEO

Did you notice any dramatic traffic or rank changes this week? The SEO community is buzzing around a new Google algorithm update, but nothing's been officially confirmed by Google. Phantom algorithm updates are like Prime Day for SEOs, but instead of killer ecommerce deals, we get to argue on Twitter. It’s awesome.  The News...

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Adam Tanguay
July 26, 2019
Backlink Breaker #14 - YouTube Monetization Features and Google News Card Layout

Are smart speakers are just surveillance devices? It’s naive to think that bringing a device into your home that listens to your conversations doesn’t surface some security concerns. Like any piece of technology, there are going to be security issues and assumed levels of risk with smart speakers, reflecting the modern struggle...

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Adam Tanguay
July 19, 2019
Backlink Breaker #13 - New Features from YouTube and Pinterest, Yoast 11.6, Overstock Success Story

Lucky number 13 is here. Overstock released some interesting details behind its recent, dramatic SEO success, while YouTube and Pinterest both launched new video marketing features. The News Local listing reviews have been disappearing from Google. The Google My Business team is aware of the issue, but they’ve been way behind on...

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Adam Tanguay
July 12, 2019
Backlink Breaker #12 - Standardizing REP, Mobile-First Dates, and LinkedIn Algo Details

The holiday week failed to slow anything down in the SEO and content marketing world. New features and platform updates from Google, LinkedIn and Twitter, kept everyone alert, with a bonus feature release from one of my favorite tools, the Wayback Machine. The News Google has requested to formalize the Robots Exclusion Protocol...

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Adam Tanguay
July 8, 2019
Backlink Breaker #11 - New Features from Google My Business and Yelp

Google My Business and Yelp both released new feature batches. Predictably, Yelp’s features are all paid upgrades while GMB’s features come free. We’re witnessing billion dollar business models in microcosm here people, take notes! The News Google My Business released a set of new features aimed at SMB branding and listing...

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Adam Tanguay
June 28, 2019
Backlink Breaker #10 - Red Handed Lyrics and Cloudflare AMP Real URL

Lyric scraping drama with a small UI update to the SERP were the highlights this week, as well as an awesome to AMP-related release from Cloudflare.

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Adam Tanguay
June 21, 2019
Backlink Breaker #9 - Google Core Rollout, AMP Link Bug, SEMrush Backlink Update

Google’s communications department gets an A+ this week with clear messaging on the core rollout and diversity update.   The News Google’s June core updated finished rolling out to the web over the weekend. The total impact is still being diagnosed by the SEO community, but massive sites like Daily Mail and CCN have publicly...

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Adam Tanguay
June 14, 2019
Backlink Breaker #8 - Google June Core Update and North Face Blackhat Fail

Exciting week with Google’s core update announcement putting all SEOs on maximum alert and The North Face making themselves look foolish image search manipulation.

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Adam Tanguay
June 7, 2019
Backlink Breaker #7 - Food Delivery, Mobile Index Defaults, and Yoast 11.3

Another week, another Yoast update (hey, maybe give the team a few days off?) along with some big mobile and video announcements from the rest of the Internet. The News *Warning - Not SEO* Instagram now supports landscape videos on IGTV app. This update offers more flexibility for creators, and could drive greater adoption and...

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Adam Tanguay
May 31, 2019
Backlink Breaker - Search Quality Evaluator Updates, New Mobile Results, and Dynamic Content Indexing

I was wrong about GOT. I formally, and sincerely apologize to everyone. This is why I should stick to SEO commentary and stay out of cultural discussions. The News Google can now handle client-side AJAX-style JavaScript POST requests. This is valuable if you use (or want to start using) JavaScript to create dynamic content on web...

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Adam Tanguay
May 24, 2019
Backlink Breaker - Podcasts in Search, Recent Review Weight, and Assistant Speed

Some nice, small updates this week. More importantly, I seem to be the only person who actually likes GOT Season 8.   The News Stop using the SERP result count for any sort of real measurements! Google confirmed this number is built for speed, not accuracy. 10x speed boosts coming to Google Assistant. So, is it worth dropping...

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Adam Tanguay
May 17, 2019
Backlink Breaker - New Structured Data, Evergreen Googlebot, 3D/AR in Search

Google I/O has been bringing the heat with all these new announcements. The News Google announced support for FAQ and How-To structured data. How-To is designed for step by step tasks, so this is a great opportunity for blog posts and how-to content from company blogs and content marketing projects. According to Google, this can...

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Adam Tanguay
May 10, 2019
Backlink Breaker - 16 Days of Lost Data, Canonical Bug, Sitemaps vs Date On Page

Another week, another set of Search Console issues.  

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Adam Tanguay
May 3, 2019
Backlink Breaker - Coverage Report Down, Images Up, and Wordpress AMP Story Support

We did it. Made it to episode 2. I’d like to take this moment to pat myself on the back for not giving up on this series. The News Google Search Console Coverage report has been out of operation for over 16 days, Google paused the report because of a larger set of indexing issues. While those issues should be fixed, the reports...

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Adam Tanguay
April 26, 2019