Posts in LinkedIn
Linkedin Ad Formats and Ad Specs

Linkedin has proven itself to be the premier B2B advertising network over the last few years. Linkedin has really grown into its own with a vast array of ad formats and specs to target various goals. Here’s a detailed primer on Linkedin ad format, image size requirements, and character limits. LinkedIn offers several different Ad...

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Joanna Tran
October 6, 2020
Best LinkedIn Advertising Options for Different Goals

Over the past few years, LinkedIn has continued to improve their advertising platform. LinkedIn's targeting options and platform usage is a B2B marketer’s dream, with 690 million professionals available to reach. Now more than ever, in the middle of a pandemic and ever-changing job market, professionals are using LinkedIn to...

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Joanna Tran
September 29, 2020
LinkedIn Targeting Strategies

When it comes to targeting professionals, the LinkedIn advertising platform is second to none. The interface is easy to use and provides many targeting options to reach the millions of users across the LinkedIn network.  So, how can we use these levers to reach the right people and maximize ROI? The difference between a mediocre...

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Ryan Newens
May 26, 2020
What Makes LinkedIn a Different Type of Advertising Platform

When it comes to digital marketing, there are a handful of platforms to choose from but LinkedIn sets itself apart from the rest. While there are mixed reviews about advertising on LinkedIn, it has proved to be the top B2B marketing platform. LinkedIn’s strongest advantage as an advertising platform is the specific user base and...

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Ryan Newens
March 5, 2020