Facebook Ad Sizes

Facebook is an incredible advertising platform. With specific targeting, a sensible budget, and beautiful creative, the world is the limit! We’re here with some handy ad specs if you’re starting out (or just need a quick reference).

Single Image Ad.png

Photo ad in the Feed

First off, the tried and true photo ad. Putting your message right in the middle of the user’s feed is a great way to get their attention.

Ad Specs:

Text: 215 characters

Headline: 25 characters

Link description: 30 characters

Recommended image dimensions: 1200 x 628

Minimum width/height of 600px

Images with 20% text or more are often denied, so tread carefully

Video Ad.png

Video Ads

Video ads are doing extremely well on Facebook these days. Facebook gets over 8 billion video views per day.

Ad Specs:

Text: 125 characters.

Headline: 25 characters.

Link description: 30 characters

Upload the highest resolution video possible within the 4gb file cap.

Minimum dimensions 600 x 315 or 600 x 600

Recommended video formats are .MP4 and .MOV

Video length max is 240 minutes

Most users watch video with audio muted, so be sure to ad text explaining your key points

Carousel Ads

Carousel ads are a great way to get users to engage with your product or brand. They’re slightly interactive, and get higher engagement rates, on average, than static photo ads. Here’s what you need to know about them:

Ad Specs:

Text: 125 characters

Headline: 40 characters

Link description: 20 characters

Minimum width and height of 600 pixels

Features 2-10 cards per ad

Max image size of 30MB

Recommended image formats are JPG and PNG

Images with 20% text or more are often denied, so tread carefully

You can also use video in Carousel ads, here are the specs:

Recommended resolution is greater than 1080 x 1080.

Features 2-10 cards per ad

Recommended video formats are .MP4 and .MOV

Max video file size is 4GB

Video length is 240 minutes

Video thumbnails with 20% text or more are often denied, so tread carefully

Canvas (aka Instant Experience)

Canvas ads are a full screen, elegant way to get across a message on mobile. Canvas ads do particularly well with video.

Ad Specs:

Text: 90 characters

Headline: 25 characters

Minimum width and height of 600 pixels

Max image size of 30MB

Recommended image formats are JPG and PNG

Images with 20% text or more are often denied, so tread carefully

For video:

Recommended resolution is greater than 1200 x 628

Recommended video formats are .MP4 and .MOV.

Max video file size is 4GB.

Video length is 120 minutes (recommended less than 2 minutes).

Video thumbnails with 20% text or more are often denied, so tread carefully

Sidebar Ad.png

Sidebar Ads

Sidebar ads are desktop only, and perform extremely well. Here’s how to put one together:

Ad Specs

Text: 215 characters

Headline: 25 characters

Link description: 30 characters

Recommended image dimension is 1200 x 628 pixels

Minimum width/height of 600 pixels

Recommended image formats are JPG and PNG.

Images with 20% text or more are often denied, so tread carefully

Bonus: easy tools to make ad images

So you’ve got the info you need to make a great ad, so how do you prep the image? There are two incredibly easy tools that even non-designers can use to create an effective ad image. Both are web-based.

Canva: Canva has a lot of premade templates that are ready for your branding. You can alter an existing ad image template on Canva and be up and running in just minutes.

RelayThat: a bit pricey, but RelayThat is great for A/B testing ad creative. Just set your colors, fonts, and upload an image. RelayThat populates those assets into several options you can choose for your ad. It only takes a few seconds to get a great image.

Jonathan Svilar