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Google Is Removing Manual Language Targeting for Search Ads: Why It Matters

Sydney Suttles
Sydney Suttles
Sep 23, 2025 7:30:00 AM

Google recently announced that it will eliminate manual language targeting for Search campaigns by the end of 2025. Instead, the platform will automatically detect user language using AI-driven ...

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Paid Search
• Sep 23, 2025 7:30:00 AM

Google Is Removing Manual Language Targeting for Search Ads: Why It Matters
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Sydney Suttles
Sydney Suttles

Kansas City native Sydney Suttles has been on the digital marketing scene since 2018, with years of experience in paid search and social marketing for brands in healthcare, higher ed, finserv, B2B, telecommunications, and CPG. She joined JDM in 2025 and immediately began providing strategic and tactical value for our clients with her proactivity and ability to see the whole marketing picture.

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