Jen Shaw has been in the field of digital marketing since 2010, with positions at True Media, Wavemaker, and mostly recently iProspect before joining Jordan Digital Marketing in 2026. Jen has thrived in a highly dynamic industry – starting out when manual bidding was the norm and now helping clients succeed in the AI age – with an emphasis on adaptation, constant learning, and continuous testing to uncover new growth opportunities. One of her strengths – measurement – is also one of her favorite parts of the job, specifically when she is able to drive and report quantifiable client gains from her work. Jen is a midwest native now based out of Jacksonville, FL.