Client Background
The client is a modern pharmaceutical company that helps employers and health plans reduce prescription drug costs through transparent pricing and pass-through models. Their platform combines real-time data, clinical expertise, and member support to simplify pharmacy benefits, improve access to medications, and deliver better health outcomes while eliminating hidden fees commonly found in traditional PBMs.
Challenge
The client needed to improve its visibility in emerging AI-driven search experiences and increase its presence as a trusted, cited source across answer engines. Their insights were not consistently being surfaced, referenced, or attributed in AI-generated responses. The problem JDM addressed was a lack of citation visibility and authority within answer engines, which limits brand awareness, thought leadership positioning, and organic discovery beyond traditional search.
The goals were: to expand the brand’s footprint in AI search by increasing how often their content is surfaced, cited, and trusted as a source; and to drive greater visibility, credibility, and traffic from both traditional SEO and AEO channels.
Strategy
We used Profound to identify where the brand’s content was being cited, or overlooked, in AI-generated answers. This revealed gaps in content structure and authority signals.
How We Executed
We optimized content for AI readability with clear formatting, concise summaries, Q&As, and schema markup or structured data. We also strengthened the brand’s topic authority and tracked citations and visibility through Profound, iterating on formats that drove the most citations.
Work Implemented
- Content refreshes and new content creation targeting answer-focused keywords and topics
- On-page optimizations for AI extractability
- Ongoing citation tracking and competitor comparisons via Profound
Results
- Leading in visibility in all 6 focus topics across LLMs
- 2,400% (1 to 25) increase in engaged users from AEO (Jan-Mar 2025 vs Jan-Mar 2026)
- 42.3% visibility in August 2025 (at start of strategy) to 64.3% in April 2026
- 144% growth in sessions from AI YoY (Jan-Mar 2025 vs Jan-Mar 2026)
- 25 key events triggered from AEO (purchase, download, form submit, click) vs 1 in the previous year (Jan-Mar 2025 vs Jan-Mar 2026)
