The key to working effectively is time management. That is especially true for someone in a role like mine: I wear a ton of different hats at Jordan Digital Marketing. I’ve been a marketing generalist by trade for most of my career, and it’s always fun (and perhaps a little bit stressful) for me to have a slew of various responsibilities in an organization.
My official title at JDM is Director of Marketing. I handle the bulk of the promotion of the agency itself: I work on the website, manage our social accounts, and keep the blog running. I also do a fair bit of Account Work to keep my digital marketing chops up to date. I run reports for a lot of our clients, help with CRO, and Landing Page Design. I also handle the bulk of our hiring work when we’re looking for new staff. The point of this post isn’t to enumerate my duties, but it’s important to stress first that there are a lot of things I’m responsible for. That means I’ve got to be on top of tasks and projects. I’ve also got to be able to switch between them seamlessly and keep track of my progress. Here are the tools and tricks I use to make that easier.