Client Background
Be Well By Kelly is a wellness brand founded by nutritionist and health coach Kelly LeVeque, focused on balanced nutrition, blood sugar support, and sustainable healthy living. The brand offers nutrition guidance, recipes, wellness products, and educational content designed to help people feel energized, nourished, and well every day.
Challenge
Be Well By Kelly needed to strengthen its organic search presence in a competitive wellness industry while improving visibility for high-intent, conversion-driving keywords. The brand faced challenges with keyword rankings, content discoverability, and scaling non-branded organic traffic while maintaining strong ecommerce performance. Their goals were to increase qualified organic traffic, improve search rankings across core wellness topics, and drive more purchases by building and executing an effective SEO and content strategy.Strategy
We implemented a comprehensive SEO strategy focused on content optimization and creation, keyword targeting, Reddit strategy, and technical SEO improvements to increase organic visibility across high-intent wellness searches. We did ongoing blog and product optimizations and enhanced site structure and search performance to drive more qualified traffic and increase organic purchase conversions.
Results
- 15% increase in blog clicks quarter over quarter
- 45% improvement in average keyword ranking — from an average position of 17 to 9.4
- 7% growth in purchase events from organic search quarter over quarter
- Organic search became the #1 traffic-driving channel, accounting for 31% of all sessions
- 4.9% increase in Google Merchant Center clicks
- 11% AEO revenue growth in Q4 2025
