Author Posts
New Branding: Microsoft’s Latest Play for Marketing Attention
Microsoft is working hard to unite their diverse crew of acquired start-ups and advertising...
Interest-Based Advertising: What a Positive Post-Cookie Test from Google Signifies
In April 2023, Google released the results of a test that compared the results of privacy-friendly...
4 Critical Considerations Before Scaling Google Ads Internationally
Scaling to new geos can provide your business with larger volume and lower-cost leads/sales. This...
4 Creative Facebook Audience-Building Strategies
One of the key ingredients to any successful campaign is the ability to reach the right people....
How to Set up Google App Campaigns
Google App campaigns (previously known as Universal App Campaigns or UAC) allow you to promote...
The Time is Now for TikTok
Two recent reports speak to TikTok’s emergence – and the opportunity it presents for marketers.
Google Tag: Gently Moving Marketers to the New World of Measurement
Marketing and measurement pros still coming to terms with Google’s required shift from Universal...
5 Benefits of Hiring a Digital Marketing Agency
Outsourcing digital marketing can be scary. It’s a key part of your business, and can feel like an...