It's Free to Sell on Google Shopping - What Does This Mean for Shopping Ads?

Google announced it’s now free to sell on Google Shopping. The majority of the Google shopping tab will now be made up of free listings. This is great news for businesses to get product listings on the shopping tab and potentially get in front of new users. However, this doesn't mean you should stop running shopping ads! Check out our more in-depth take on it and where to start with shopping ads. 

The majority of shopping ads show up at the top of Google’s search results page. These free listings will only appear on the Google shopping tab, and will not show up on the regular search results page.

For this reason, it’s still important to run shopping ads and to not solely rely on the free listings.