How We Train PPC Experts
At Jordan Digital Marketing, we’re always keen on sharing knowledge with one another and developing our skills as broadly as we can. We’re also a fully remote agency, which means we can’t easily sit down side by side to train each other on new tasks. So how do we do it? Read on:
Our training method has specific steps we follow to ensure success and efficiency in learning the new task. Here’s a quick run down of the steps:
Talk about the task
“Watch me” do the task
Read documentation about the task as you work on it on your own
“Watch you” do the task
Create your own documentation showing how to do the task
Train the next person to do the task
Walking through the task first with someone who knows how to do it is a good first step because it allows for questions to be asked about the process while the process is still new. Obviously questions still come up when the person is set on their own to do the task, so we try to make ourselves available to them to answer questions as they arise.
Our training docs have a particular structure that we use to make them easy to understand and follow. The first part includes a Why? that explains the reason for the task, and a quick checklist of the major steps to complete the task. We like to include a section that outlines the skills necessary to complete the task with links on how to learn those skills. Finally, we also find it helpful to include a visual representation of what the final product will look like in the beginning, so you know what to expect going into the task.
Following the intro, we have a step by step guide on how to do the task, broken into major sections. We try to be as detailed as possible, but sometimes things don’t make it into the written guide for some reason. That’s why we have video walkthroughs of each part of the task as well:
Repetition and Re-Writing
The final two steps in our training involve repetition and re-writing. We find that repeating the task several times when you first learn it is a great way to get that knowledge to stick, so we try to have new folks do the task at least 4 times in the first week. Once they feel confident that they really understand the task, we have them write up their own “training” doc. After all, the best way to master a particular skill is to teach it to someone else.
That’s how we train PPC Experts from the ground up!