JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

TikTok Introduces More Nuanced Mobile App Ad Measurement

For all of TikTok’s high engagement levels, the platform has lagged behind more mature competitors Google and Facebook in targeting and measurement capabilities. TikTok took a step toward closing the gap with a recent announcement about enhanced mobile app ad measurement, meant to give advertisers more layers of data about levels of engagement with their app ads.

Google Enhances Attribution for Web Conversions

Google may have made more headlines and riled up marketers in April by announcing the demise of...

7 Tips for Creating an Effective Marketing Meeting Agenda

More than just a bulleted list of discussion points, agendas are the crux of a productive marketing...

Apple’s Ad Expansion Updates: A Breakdown

Advertisers looking for more options to gain awareness and engagement on Apple’s App Store are...