Did you notice any dramatic traffic or rank changes this week? The SEO community is buzzing around a new Google algorithm update, but nothing's been officially confirmed by Google. Phantom algorithm updates are like Prime Day for SEOs, but instead of killer ecommerce deals, we get to argue on Twitter. It’s awesome.
The new release of Yoast 11.7 focuses on podcast indexing and improvements to FAQ and HowTo structured data. Great timing with the addition of podcasts in Google search results and increasing prevalence of structured data.
Facebook is changing the aspect ratios on the mobile news feed from 2:3 to 4:5. This means less text, and less brand real estate in general, along with a new format to prepare for videos (videos not in 4:5 will be masked).
I feel terrible about this, but here is an emoji ranking strategy... sigh. Emoji search results return different content versus text counterparts, and they often display YouTube video carousels. If you use an emoji in your video title on YouTube, it correlates to ranking for that same emoji in Google search. Ok, I'm done.