JDM Blog

How to Build Empathetic Partnerships Using Client Personas

In the world of client services, it’s critical to remember that our client partners have their own goals and aspirations – and their own organizational politics to navigate. At JDM, part of our job as business partners is to help equip our client contacts with what they need to shine. This means, in part, respecting each individual personality and the strengths and quirks they bring.