JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

Snapchat Advertising: Take Advantage of an Underrated Gen Z Engagement Platform

Yes, TikTok is still all the rage, and yes, Snapchat has had some notable struggles of late. But advertisers who turn their backs on Snapchat without assessing the platform’s opportunity are leaving potential efficiency gains on the table when pretty much every business needs to spend more wisely.

TikTok’s Play for the Next Generation of Search

In late September, TikTok made a slightly under-the-radar announcement that it was expanding the...

TikTok’s New Shopping Ads: A Breakdown

Virtually every digital marketer knows about the meteoric rise in TikTok engagement over the past...