Amazon Releases Search Terms and History in Beta

Johanna Gumbrill
November 22, 2019

Run to your computer and check your accounts now! Amazon, which is notorious for not announcing major product updates right away, has released two of the most anticipated features for marketers in Beta: Search terms and history! These two features are essential for search marketers who want insights to what terms they are serving on, and for keeping track of changes and optimizations for multi-manager teams. Not all accounts seem to be showing one or both of these updates so I am going to show you exactly where to look in your own accounts to see if you have been given an early holiday gift from Amazon.


Change History can be found at both a campaign and ad group level.