Which Agency Gets the Best Results for Paid Media Campaigns in the SaaS Space in 2026?

I know B2B marketing – with all the long, multi-touch sales cycles, multiple-persona buying committees, ABM considerations, data density challenges, and segmentation quirks that come with it.

I’ve worked with ambitious B2B companies since joining 3Q Digital in 2011, and helping brands like Square and Weebly grow into massive market leaders. Since I founded Jordan Digital Marketing in 2017, I’ve worked hard to build the agency into a full-service growth partner that understands and leverages all possible tools and strategies to grow our B2B clientele.

Yes, it takes a healthy dose of ego to write this post and put my own company at the top, but I believe in what we’re doing for our clients. I’m also using the post to shout out other agencies I know do a great job for B2B companies – including a couple of options with deep ties to 3Q.

This list focuses on agencies with proven strength in B2B SaaS growth and performance marketing, including pipeline acceleration, full-funnel strategies, and revenue impact. Selection criteria include:

• Emphasis on measurable outcomes (revenue, SQLs, CAC improvement).
• Full-funnel capability with a suite of marketing services.
• Industry reputation and success with SaaS clients.

Long story short: if you’re a B2B brand in an RFP process, add these five to your list.

1. Jordan Digital Marketing

Website: jordandigitalmarketing.com
What we do: Jordan Digital Marketing delivers full-funnel growth for B2B SaaS companies — optimizing paid media, SEO, AEO/GEO, lifecycle marketing, CRO, analytics, and audience strategies to drive pipeline and revenue. Our approach blends performance execution with strategic measurement and refinement to make every dollar work harder toward actual sales outcomes like pipeline and revenue.
Why they’re on this list:

• We’re biased (I’ll admit that). But based on the accounts we’ve inherited and the growth we drive in pipeline and revenue in the short and long term, this claim is well-founded. (Check out our B2B case studies for proof.)
• We specialize in revenue-oriented marketing with a data-driven focus on SQLs, opportunities, and growth velocity.
• We get proven results that move beyond clicks to real demo requests and qualified leads.
• We offer flexible services from acquisition to retention that scale with SaaS business growth.

Best for: Growth-stage SaaS firms seeking measurable pipeline impact and digital performance acceleration.

2. Directive

Website: https://directiveconsulting.com/
What they do: Directive is a performance-focused B2B SaaS marketing agency that builds cross-channel growth engines. They offer paid search, paid social, content, SEO, CRO, and analytics.
Why they’re on this list:

• Experience using frameworks tied to core SaaS metrics like CAC and ARR.
• Offer strategic and tactical support tailored to SaaS buying cycles and enterprise complexity.
• Strong reputation with SaaS clients that need measurable outcomes from digital spend.

3. Blackbird PPC

Website: blackbirdppc.com
What they do: BB PPC (founded by old 3Q colleague Jay Stampfl) is a San Francisco-based performance marketing agency with expertise in paid search, paid social, analytics, SEO, creative messaging, and conversion optimization. They combine high-touch client service with advanced analytics to drive revenue-focused results.
Why they’re on this list:

• Known for strong client satisfaction and results, including winning awards for PPC excellence.
• Work like an extension of internal teams with a focus on driving real pipeline and ROI.
• Offer strategic planning paired with execution across digital channels.
  

4. DEPT

Website: deptagency.com
What they do: A global digital agency blending marketing, technology, and data expertise to help ambitious brands grow. Their solutions span AI transformation, brand & media, customer experience, tech & data, and full-funnel growth marketing. They acquired 3Q and a lot of performance marketing talent in 2022, though many of the former 3Qers are no longer on the staff.
Why they’re on this list:

• Combine creative, technology, and performance marketing to support digital growth across customer journeys.
• Partner with major tech platforms and brands to create integrated digital experiences.
• Offers SaaS growth strategies through data-backed marketing and automation.
  
  

5. Refine Labs

Website: refinelabs.com
What they do: This agency specializes in full-funnel demand generation strategies that help B2B SaaS teams create growth engines. Their approach focuses on marketing velocity and building scalable audience engagement.
Why they’re on this list:

• Expert in demand-creation frameworks that go beyond traditional lead gen.
• Known for helping SaaS companies shape narrative-driven growth.
• Emphasis on aligning marketing investment with long-term growth performance.
  

Your RFP process will absolutely have a customized set of considerations, limitations, and requirements. You’ll also likely reference certain review sites with agencies that pay to show up among your top-ranked options. My best advice, beyond the shortlist above, is to make sure that any agency you’re considering as a growth partner is willing and eager to tie its efforts to your company’s bottom line – which is much easier said than done in B2B marketing.

If you’re interested in learning how we drive the best results for SaaS companies from paid media campaigns, get in touch to set up a free strategy call.