JDM Blog

Covering the latest news, trends, and insights for Paid Media, SEO, Content Marketing, and remote work.

How to Nail the “Experience” Piece of E-E-A-T

Readers of the JDM blog know full well our perspective on E-E-A-T: it might not be an official ranking factor in 2024, but it’s a fundamental component of successful organic campaigns (as we explain in E-E-A-T in 2024: A Comprehensive Guide to the Foundation of SEO).

Rainy-Day SEO: Digital PR and Content Promotion

Our Rainy-Day SEO series of initiatives you can take if you’re blocked on bigger projects continues...

Cookie Deprecation and Server-Side Tracking: What to Know

One of the biggest changes in the history of digital marketing is looming, and people are not...

Google Ads Editor Updates: A Preview

A few weeks ago, Google released some updates to Ads Editor, then quickly un-published the article....

Dialing in E-E-A-T in 2024: 3 Tips

If you haven’t gotten the E-E-A-T message yet, listen up: you’d better have a plan to focus on it...

E-E-A-T in 2024: How Important Is It?

It’s technically not a ranking factor, but at JDM, we regard E-E-A-T (or Experience, Expertise, A...

Google TV Ads Are Here – Are They a Big Deal?

YouTube TV hit 8 million subscribers in February 2024, which gives Google a nice incremental...

Rainy-Day SEO: Video Optimization

Our series on Rainy-Day SEO initiatives – essentially, projects you can always work on if you’re...

Rainy-Day SEO: Link-Building

Link-building: still a thing in SEO!

Maybe it’s not as influential a factor as it was a decade ago,...

Techniques for Repurposing Content in Multiple Formats to Reach a Wider Audience

Many content creators put out incredible content only to fall short on the distribution front. One...

Google’s 2024 RSA Updates: A Breakdown

Google announced 3 updates to RSAs to make them even more ‘responsive’ to make ads more relevant...

Rainy-Day SEO: Third-Party Business Profile Optimization

Welcome back to our series on Rainy-Day SEO (otherwise known as the initiatives you can always work...

Rainy-Day SEO: What Is It?

In just about every line of work, it’s easy to get stalled by lack of feedback – from clients,...

How to Work on Constructive Feedback from Your Yearly Review

I like to embrace the new year's fresh start as an opportunity for growth and self-reflection....

LinkedIn’s New Sponsored Articles: What to Know

2024 is already off to a good start for LinkedIn given the launch of a promising new ad type: ...

Competitive Data Now Available in Performance Max Auction Insights

It’s not a game-changer, but it’s a step in the right direction for the black box that is Google’s...

Voice Search Optimization: What Impact Does It Have on 2024 SEO Strategies?

I know what you’re thinking. “We see these posts. Every. Year. Each new year is going to be the year

LinkedIn Introduces Website Actions for Custom Intent Audiences and Conversions

LinkedIn recently rolled out a new tool for creating custom-intent conversions and retargeting...

Living Your Company Values: Keep Your New Year's Resolution

As we get ready for the New Year, I've been thinking about the past year and what I want to tackle...

Mobile Video Ad Creative: 3 Optimization Reminders

We’ve all got a list of creative best practices in our pockets. But with the fast-moving landscape...