Why do we do what we do? A simple, poorly worded question. Nevertheless, I think it’s important to stop and take a few minutes out of our days to really think about it. Why are you doing all this work today?
A NEW EXCEL FUNCTION. I didn’t realize that was a thing. Microsoft announced XLOOKUP, which destroys the constant disappointment that is VLOOKUP. The new function allows you to search sheets vertically and horizontally. I mean, this is actually super useful. For all of us that use excel for reporting and client interactions, this will be a big help! All my PPC friends are probably going nuts.Read More
Perspective Friday! Facebook generated $16.6 billion in ad revenue in Q2. That’s three times more than the $5 billion they have to give to the FTC for privacy violations. Facebook is dead guys.Read More
Did you notice any dramatic traffic or rank changes this week? The SEO community is buzzing around a Google algorithm update, but nothing officially confirmed by Google. Phantom algorithm updates are like Prime Day for SEOs, but instead of killer ecommerce deals we get to argue on Twitter. It’s awesome.Read More
Lucky number 13 is here. Overstock released some interesting insider information behind its recent, dramatic SEO success, while YouTube and Pinterest both launch new features to improve your video marketing programs.Read More
The holiday week failed to slow anything down in the SEO and content marketing world. New features and platform updates from Google, LinkedIn and Twitter, kept everyone alert, with a bonus feature release from one of my favorite tools, the Wayback Machine.Read More
Lyric scraping drama with a small UI update to the SERP were the highlights this week, as well as an awesome to AMP-related release from Cloudflare.Read More