How to Run a Geo Analysis

Next up on our Ad Words Reporting 101 series: how to run a Geo Analysis. It’s important to run a Geo Analysis to determine which locales are performing the best for your ads and optimize accordingly.

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Claire Forgan
How We Train PPC Experts

At Jordan Digital Marketing, we’re always keen on sharing knowledge with one another and developing our skills as broadly as we can. We’re also a fully remote agency, which means we can’t easily sit down side by side to train each other on new tasks. So how do we do it?

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Jonathan Svilar
How to Run a Device Analysis

Next up on our Ad Words Reporting 101 series: Device Analysis! These reports can be handy when deciding which platforms your ads should show on. It’s important to run reports like these occasionally because you never know when you might be surprised by the performance (or lack thereof) of ads on specific devices.

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How to Perform Hour of Day & Day of Week Analyses

In our next installment of our Ad Words Reporting 101 series, we’re covering Hour of Day and Day of Week Analyses! These reports are excellent for optimizing accounts. Using the data you can adjust ad schedules so that your ads are only running during peak times for higher CTR and more conversions.

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Claire Forgan
Adwords Ad Extensions Explained

Ad Extensions, at their core, are additional text that help give more information to Google users that are served your ad. It’s universally accepted that taking up more real estate on the SERPs is a good idea, so running Ad Extensions should be a no brainer, right?

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Jonathan Svilar
Backlink Breaker - 16 Days of Lost Data, Canonical Bug, Sitemaps vs Date On Page

Last week’s Search Console bug has been resolved, but according to Google, multiple console reports are missing data from April 9th to the 25th. The missing data during this 16 day period has been replaced with data from April 26th (so it’s bogus!). Additionally, the backlink report is still bugged out. What can you do? Add another line item to your daily scream list and carry on.

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Adam Tanguay
How to Perform a Negative Keyword Scrub

Next up in our Ad Words Reporting 101 series: How to Perform a Negative Keyword Scrub! Running an analysis to determine which terms to set as negatives is an absolutely crucial part of running paid search campaigns: it’s as important to tell Google what NOT to bid on as it is to tell it what to bid on.

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Claire Forgan
What We Learned From Making our First Remote Hire

Remote work can be difficult, and growing a remote team definitely has its challenges. We made our first remote hire a few months ago and there was a definite learning curve. We made some mistakes, but since we took a lot of time to prepare before releasing our job description and job mission we’re extremely happy with our results.

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Jonathan Svilar